HitPath vs PostTap
HitPath
hitpath.comPostTap
posttap.comSide by side
| Figure | HitPath | PostTap |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 1 | 2 |
| Spec score · Affiliate Link Management Software | 7.5 (#19) | 8.3 (#6) |
| Founded | 2005 | 2014 |
| Headquarters | New Orleans, Louisiana, United States | New York City, New York, United States |
| Purpose | HitPath is a multichannel performance marketing tracking and attribution platform for networks, advertisers, and agencies. | PostTap helps creators optimize Amazon traffic, links, and content to earn more revenue. |
Plans
In their own words
PostTap
PostTap for Creators helps creators organize Amazon links and content to support revenue from Amazon Associates. Users can discover products, create links, and customize shortlinks for Amazon products. A link opens in the Amazon app if installed; otherwise it redirects to the destination on the web. On desktop, PostTap detects browsing and sends visitors directly to Amazon. The Reports tab displays link click data, while PostTap directs users to Amazon Associates for more in-depth analytics. Links can be used on Instagram, Facebook, YouTube, Pinterest, WhatsApp, Messenger, LinkedIn, and TikTok. Users can enter any Amazon link created properly with Amazon linking tools, and PostTap shortlinks do not expire. The cloud-based service is available on Android, iOS, and the web, with no installation or technical development required to get started. The Free plan is listed at free, with no fee to creators at this time; other pricing is available on request. PostTap is a product by Button, Inc. Button says it uses firewalls, SSL/TLS encryption, and physical access controls to safeguard information.