HockeyStack vs Open Attribution
HockeyStack
hockeystack.com
Open Attribution
openattribution.devSide by side
| Figure | HockeyStack | Open Attribution |
|---|---|---|
| Price from | $1,400/mo | $0.01/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | — |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | — |
| Self-hosted | — | Yes |
| Plans published | 4 | 4 |
| Spec score · Marketing Attribution Software | 8.6 (#10) | 7.8 (#19) |
| Attribution models | The company says its attribution reporting supports nine different models. | Users can control their attribution models, including multi-touch and CTV models. |
| Integrations | Listed connections include Salesforce, HubSpot, Microsoft Dynamics, Google Ads, LinkedIn Ads, Meta, TikTok, Reddit, Marketo, Pardot, Calendly, Snowflake, BigQuery, Segment, Intercom, Drift, and 6sense. | The homepage links to GitHub and Discord, and the About page invites community contributions. |
| Support | The troubleshooting guide directs customers to live support chat for integration problems. | The project offers community contact through Discord and email at [email protected]. |
Plans
HockeyStack
- Growth$1,400 a month
- Scale$2,400 a month
- EnterprisePrice not published
- EnterprisePriced on request
Open Attribution
- AlphaFree
- IndieFree
- Business$0.01 a month
- EnterprisePriced on request
In their own words
HockeyStack
HockeyStack is an analytics platform for event tracking, conversion funnels, and session recordings. API is its listed platform, and API access is included among its capabilities. The Growth plan costs $1,400 a month, billed monthly, and includes all platform integrations, multi-touch attribution models, account and user journeys, a LinkedIn Ads impression tracker, cookieless tracking, and free onboarding. Scale costs $2,400 a month, billed monthly; it includes Growth features plus lead scoring, IP identification, cohort analysis, pipeline goal settings, and a dedicated account manager. HockeyStack uses paid pricing and has no free plan. The maker is HockeyStack, with headquarters listed in Middletown, Delaware, while the product headquarters are listed in San Francisco. The company was founded in 2021.
Open Attribution
Open Attribution is an open-source advertising attribution platform for app and game developers who want to keep control of their advertising data. Its pipelines retain raw data and aggregate it for analytics and dashboard queries. Users can select attribution models, including multi-touch and CTV, and the MMP dashboard covers permissions, apps, network settings, and campaign analytics. Data can be exported or connected to other BI tools without proprietary restrictions. The project says self-hosting keeps advertising data on the customer’s own servers rather than under third-party control. Listed platforms are Android, iOS, and self-hosted deployment. The free Alpha plan is self-hosted and includes open-source access, raw data access, and community support. Open Attribution is in very early alpha, under construction, and not yet ready; the project advises contacting it before production use. Hosted Indie and Business plans are planned but unavailable. Business is listed at $0.01 per monthly active user per month. Community contact is available through Discord and [email protected].