HockeyStack vs OptiKratos Email
HockeyStack
hockeystack.com
OptiKratos Email
optikratos.comSide by side
| Figure | HockeyStack | OptiKratos Email |
|---|---|---|
| Price from | $1,400/mo | $41/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 4 | 6 |
| Spec score · Email Marketing Analytics Software | 8.7 (#8) | 8.8 (#5) |
| Integrations | Listed connections include Salesforce, HubSpot, Microsoft Dynamics, Google Ads, LinkedIn Ads, Meta, TikTok, Reddit, Marketo, Pardot, Calendly, Snowflake, BigQuery, Segment, Intercom, Drift, and 6sense. | The marketplace advertises more than 500 integrations, including HubSpot, Salesforce, Zoho CRM, Shopify, Stripe, Zapier, Make and n8n. |
| Rating on Capterra | 4.7 out of 5 from 27 reviews. | 0.0 out of 5 from 0 reviews |
| Rating on G2 | 4.4 out of 5 from 82 reviews. | 0.0 out of 5 from 0 reviews |
| Support | The troubleshooting guide directs customers to live support chat for integration problems. | The product page advertises dedicated onboarding. |
| What it does | HockeyStack combines marketing and sales data into a chronological buyer-journey view from anonymous touch through closed-won revenue. | OptiKratos Email is a CRM-connected marketing automation service for campaigns, segmentation, journeys, analytics and transactional email. |
Plans
HockeyStack
- Growth$1,400 a month
- Scale$2,400 a month
- EnterprisePrice not published
- EnterprisePriced on request
OptiKratos Email
- Free email tierFree
- Free tierFree
- Starter$41 a month
- Growth$74 a month
- Scale$124 a month
- EnterprisePriced on request
In their own words
HockeyStack
HockeyStack is an analytics platform for event tracking, conversion funnels, and session recordings. API is its listed platform, and API access is included among its capabilities. The Growth plan costs $1,400 a month, billed monthly, and includes all platform integrations, multi-touch attribution models, account and user journeys, a LinkedIn Ads impression tracker, cookieless tracking, and free onboarding. Scale costs $2,400 a month, billed monthly; it includes Growth features plus lead scoring, IP identification, cohort analysis, pipeline goal settings, and a dedicated account manager. HockeyStack uses paid pricing and has no free plan. The maker is HockeyStack, with headquarters listed in Middletown, Delaware, while the product headquarters are listed in San Francisco. The company was founded in 2021.
OptiKratos Email
OptiKratos Email Analytics reports campaign engagement and how it relates to CRM deals and revenue. For each campaign, it tracks real-time opens, clicks, click-through rates, bounces and unsubscribes. Revenue attribution connects engagement to CRM deals and displays pipeline stage and revenue contribution; contact records can show a timeline of emails received, opened or clicked. Users can compare campaigns across segments and send times, and review deliverability measures including bounce rates, spam complaints and list health. A custom report builder combines selected metrics, though advanced features such as this may change during beta. The product page describes Email as unified with CRM and WhatsApp; the marketplace lists Mailchimp, Zapier and Make integrations. OptiKratos is cloud SaaS only, with no on-premise or self-hosted edition. A free tier includes 15,000 emails per month. Paid plans start at $41/user/mo billed annually, and a 14-day trial is listed. The service is available through API and web.