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SPECIFICTION
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hoo.be vs Linktree

hoo.be

hoo.be

Linktree

linktr.ee

Side by side

Figurehoo.beLinktree
Price from$9.99/mo$7/mo
Free planYesYes
Free trial—Yes
Open source——
WebYesYes
iOSYesYes
AndroidYesYes
API—Yes
Plans published35
Spec score · One-Page Website Builders9.0 (#10)9.0 (#11)
AnalyticsAnalytics report page views, page clicks, click-through rate, individual link clicks, traffic sources, devices, and locations depending on plan.Insights help users understand visitor behavior and make data-driven decisions, while paid plans add more advanced analytics and exports.
Audiencehoo.be says the service is used by more than 1.5 million creators.Linktree says it has more than 70 million users worldwide and serves brands, artists, publishers, agencies and influencers.
HeadquartersDover, Massachusetts, United StatesMelbourne, Australia
IntegrationsThe creator page lists Instagram, TikTok, YouTube, Snapchat, Spotify, Apple Music, SoundCloud, Audiomack, Amazon, ShopMy, Shopify, Etsy, PayPal, Cash App, Venmo, and Ko-fi.The Linktree Marketplace lists 61 apps and integrations, including Instagram, TikTok, YouTube, Spotify, Shopify, Mailchimp, Klaviyo, Calendly and Typeform.
Mobile appsThe privacy policy refers to a mobile application and says it does not include third-party advertising.The Linktree app is available through the App Store and Google Play.
MonetizationTips are available on every plan through Stripe, with hoo.be platform fees of 9% on Free, 5% on Pro, and 0% on Premium and VIP.Linktree supports digital products, courses, sponsored links, affiliate commissions, bookings and shops.
Security and privacyhoo.be says it uses safeguards including encryption in transit, access controls, and monitoring, and states that it does not sell personal information.Linktree provides a Trust Center with privacy, terms, community standards, data-request, data-processing and transparency resources plus a public bug bounty.

Plans

hoo.be

  • FreeFree
  • Pro$9.99 a month
  • Premium$29.99 a month

hoo.be pricing →

Linktree

  • FreeFree
  • Starter$7 a month
  • Pro$14 a month
  • Premium$30 a month
  • Agency / EnterprisePriced on request

Linktree pricing →

In their own words

hoo.be

hoo.be is a link-in-bio platform for creators who want a customizable page to present what they make, sell and share. Its builder supports smart link blocks, products, photo carousels and social embeds, with custom colors and block layouts. Pages are designed for mobile use, and Premium includes custom domains. hoo.be can embed YouTube, Spotify, Apple Music and SoundCloud content. Its real-time analytics cover views, clicks, traffic sources, devices and locations. Creators can also make shortened URLs using their handle, set custom slugs and view click analytics. The service lists connections to platforms and services including Instagram, TikTok, Shopify, Etsy, PayPal, Cash App, Venmo and Ko-fi. Free costs $0/month and includes one profile, unlimited links, up to two draft pages, basic customization and analytics, limited contact collection and a 9% platform seller fee. Pro costs $9.99/month; Premium costs $29.99/month and supports up to five profiles, custom domains and a 0% platform seller fee. hoo.be says the Free plan has no time limit and that it does not sell personal information.

Visit hoo.be

Linktree

Linktree gives creators, brands, businesses, and others one link for sharing content, products, services, and social profiles. Its page can serve as a mini-website without building or maintaining a regular website, and can be shared from platforms including Instagram, TikTok, Twitter, YouTube, and LinkedIn. The Free plan includes unlimited basic links, product and course sales, and earnings from brand offers. Other monetization options include digital products, sponsored links, affiliate commissions, bookings, and shops, though some tools are available only in selected countries. Analytics can track engagement, revenue, conversions, visitors, clicks, and audience insights. The Marketplace lists apps and integrations including Instagram, TikTok, YouTube, Spotify, Shopify, Mailchimp, Klaviyo, Calendly, and Typeform. Linktree offers web, API, and iOS and Android app access; tablets are not supported. Starter is $6 a month billed annually or $8 monthly; Pro is $12 a month billed annually or $15 monthly, and Premium is $30 a month billed annually or $35 monthly. Pro and Premium offer a seven-day trial; plans can be canceled anytime.

Visit linktr.ee