Hootmaps vs Mouseflow
Hootmaps
hootmaps.comMouseflow
mouseflow.comSide by side
| Figure | Hootmaps | Mouseflow |
|---|---|---|
| Price from | — | $25/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 0 | 9 |
| Spec score · Heatmap and session replay tools | 6.4 (#63) | 9.2 (#4) |
| Heatmaps | It offers click and scroll heatmaps, with desktop, tablet, mobile, and full-page versions. | Mouseflow provides click, scroll, geo, attention, movement, interactive and friction heatmaps. |
| Installation | Hootmaps says it can be added to any website by copying and pasting one line of code. | Installation normally consists of adding a JavaScript snippet before the closing body tag; plugins and integrations are also available. |
| Product | Hootmaps describes itself as an all-in-one web analytics product for tracking user journeys, replaying sessions, and collecting heatmaps. | Mouseflow tracks clicks, mouse movement, scrolls, forms, and page content as visitors browse a website, then sends the data to its platform. |
| Session replay | Session recordings show a video representation of a visitor’s journey, with private details automatically hidden. | The platform recreates individual visitor sessions in video-style playback, including clicks, scrolling and other interactions. |
| Setup | The site says setup on a website requires copying and pasting one line of code. | The pricing FAQ says to install Mouseflow by adding a JavaScript snippet before the website's closing body tag, with plugins and integrations also available. |
Plans
Mouseflow
- FreeFree
- Essential$25 a month
- Advanced$109 a month
- Premium$319 a month
- FreeFree
- Essential$25 a month
- Advanced$109 a month
- Premium$319 a month
- EnterprisePriced on request
In their own words
Mouseflow
Mouseflow records website visitor behavior, tracking clicks, mouse movement, scrolls, forms, and page content. Its platform includes session replay, heatmaps, friction detection, conversion funnels, journey analytics, form analytics, and feedback surveys. Mouseflow says it records all sessions without sampling, and includes rage-click detection and mobile capture. Ask Mina lets users ask questions about behavioral data, while Mina Insights surfaces patterns and friction. Integrations listed include Adobe Analytics, Google Analytics, Google Tag Manager, AB Tasty, Shopify, and Google Ads. Setup can use a JavaScript snippet before the closing body tag, with plugins and integrations also available. Mouseflow says its data centers are ISO 27001 and SOC 1 Type II certified, with PCI DSS compliance, and that its US data center meets HIPAA standards. It says IP addresses are masked automatically and EU customer data is stored in the EU. The free plan includes 500 sessions per month; paid plans include stated session and retention limits. When a monthly session allowance runs out, tracking stops until refill or upgrade.