Housing Market CRM vs MRI Vault CRM

Housing Market CRM

Figure	Housing Market CRM	MRI Vault CRM
Price from	$29/mo	—
Free plan	Yes	—
Free trial	—	—
Open source	—	—
Web	Yes	Yes
iOS	—	Yes
Android	—	Yes
Plans published	4	1
Spec score · Real Estate CRM Software	8.8 (#12)	8.1 (#69)
API	Business includes an open API and webhooks.	MRI offers an open API with webhook functionality to authorised and accredited third-party integration partners.
Automated follow-up	Yes	Yes
Email marketing	Yes	Yes
Founded	2017	1971
Headquarters	Tampa, Florida, USA	Cleveland, Ohio, United States
Integrations	Leads from Housing Market portals require no integration or credential exchange because the CRM reads the portal database directly.	MRI lists more than 1,000 integrations and names REINZ, CoreLogic, Pricefinder, Google Workspace, Outlook, REIForms/RealWorks, and Xero.
Lead import	Yes	Yes
Mobile app	No	Yes
Property matching	Yes	Yes
Purpose	Housing Market CRM is a CRM for estate agents and agencies that reads the same database as their Housing Market portal listings.	MRI Vault CRM is a cloud-based real estate CRM that supports the sales process from lead capture to settlement.
Security	The CRM says everything moves over HTTPS and server-side checks handle refusals; records deleted by users are archived and manager permissions control deletion.	MRI describes company-wide controls including third-party penetration testing, vulnerability management, and multifactor authentication on many MRI Cloud offerings; the page does not specify which controls apply to Vault.

Housing Market CRM has no write-up on Specifiction yet; its figures are above.

MRI Vault CRM has no write-up on Specifiction yet; its figures are above.