Housing Market CRM vs Property CRM
Housing Market CRM
housingmarketcrm.comProperty CRM
propertycrm.ieSide by side
| Figure | Housing Market CRM | Property CRM |
|---|---|---|
| Price from | $29/mo | €25/mo |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| Plans published | 4 | 6 |
| Spec score · Real Estate CRM Software | 8.8 (#12) | 8.1 (#78) |
| Founded | 2017 | LinkedIn lists the company founding year as 2019. |
| Free plan | Yes | No |
| Headquarters | Tampa, Florida, USA | Ennis, County Clare, Ireland |
| Integrations | Leads from Housing Market portals require no integration or credential exchange because the CRM reads the portal database directly. | Listed integrations include Outlook 365, Word, Eircode, Daft.ie, MyHome.ie, agency websites, PropertyPal, Facebook, Instagram, SMS, Google Maps and DocuSign. |
| Purpose | Housing Market CRM is a CRM for estate agents and agencies that reads the same database as their Housing Market portal listings. | Property CRM is a cloud-based property management and compliance CRM designed for estate agents, letting agents, and property managers. |
| Support | The CRM includes an in-app help chat, and the Help Center lists 469 answers about Housing Market Group products, portals and services. | Support is provided by an Ireland-based team in Ennis during office hours by email and telephone. |
Plans
Housing Market CRM
- FreeFree
- Pro$29 a month
- Business$99 a month
- Importer add-on$29 a month
Property CRM
- Site maintenance€25 a month
- Telephone single setup fee€250, paid once
- Website build€1,800, paid once
- Mobile Only VersionPriced on request
- Property Sales ModulePriced on request
- Residential Lettings ModulePriced on request
In their own words
Housing Market CRM
Housing Market CRM has no write-up on Specifiction yet; its figures are above.
Property CRM
Property CRM is a cloud-based property management and compliance system for estate agents, letting agents and property managers, with workflows spanning sales and lettings. Teams can match properties with enquiries, manage viewings and offers, handle tenant referencing and leases, track rent rolls and repairs, and maintain client and contact records. Document tools include templates for letters and emails, alongside tasks, logs, appointments and an Outlook-synchronised diary. Compliance functions include time-stamped offers, AML identification, GDPR tools, engagement letters, compliance tracking, a PRSA document library and client account reconciliation. Integrations listed include Outlook 365, Word, Eircode, property portals, social media, SMS, Google Maps and DocuSign; other named connections include telephone integration and Bid Now. The Azure-hosted service is accessible on PCs, laptops, tablets and smartphones, and is listed for Android, iOS and web. Property CRM is based in Ennis, County Clare, and says it is tailored to the Irish market. Pricing is on request; the brochure lists a €1800 website build, €25 per month site maintenance and a €250 one-time telephone integration setup fee.