WHISE From €4.92/mo · Free plan 9.3 Visit Property CRM
propertycrm.ie
What it is
Property CRM is a cloud-based property management and compliance system for estate agents, letting agents and property managers, with workflows spanning sales and lettings. Teams can match properties with enquiries, manage viewings and offers, handle tenant referencing and leases, track rent rolls and repairs, and maintain client and contact records. Document tools include templates for letters and emails, alongside tasks, logs, appointments and an Outlook-synchronised diary. Compliance functions include time-stamped offers, AML identification, GDPR tools, engagement letters, compliance tracking, a PRSA document library and client account reconciliation. Integrations listed include Outlook 365, Word, Eircode, property portals, social media, SMS, Google Maps and DocuSign; other named connections include telephone integration and Bid Now. The Azure-hosted service is accessible on PCs, laptops, tablets and smartphones, and is listed for Android, iOS and web. Property CRM is based in Ennis, County Clare, and says it is tailored to the Irish market. Pricing is on request; the brochure lists a €1800 website build, €25 per month site maintenance and a €250 one-time telephone integration setup fee.
Spec sheet
- What it does
- Property CRM is cloud software for Irish estate agents, letting agents and property managers covering sales, lettings, compliance, client communications and marketing.Read 15 Oct 2026 · propertycrm.ie
- Purpose
- Property CRM is a cloud-based property management and compliance CRM designed for estate agents, letting agents, and property managers.Read 7 Oct 2026 · propertycrm.ie
- Free plan
- NoRead 20 Sep 2026 · propertycrm.ie
- Integrations
- Listed integrations include Outlook 365, Word, Eircode, Daft.ie, MyHome.ie, agency websites, PropertyPal, Facebook, Instagram, SMS, Google Maps and DocuSign.Read 15 Oct 2026 · propertycrm.ie
- Compliance
- Compliance tooling covers templated Letters of Engagement, GDPR tools, AML photo and address identification, BER certificates, PRSA documents and checklists.Read 15 Oct 2026 · propertycrm.ie
- Support
- Support is provided by an Ireland-based team in Ennis during office hours by email and telephone.Read 15 Oct 2026 · propertycrm.ie
- Headquarters
- Ennis, County Clare, IrelandRead 28 Sep 2026 · propertycrm.ie
- Founded
- LinkedIn lists the company founding year as 2019.Read 15 Oct 2026 · ie.linkedin.com
- Accounts
- Separate client and office accounts, including client-account reconciliation, are provided.Read 15 Oct 2026 · propertycrm.ie
- API and SDK documentation
- The maker's publicly opened home, features, brochure, about and privacy pages describe integrations but do not publish API endpoints, SDKs or developer documentation.Read 15 Oct 2026 · propertycrm.ie
- Client and document management
- Features include client and contact management, document management, templated letters and emails, tasks, logs, appointments, and an Outlook-synchronised diary.Read 7 Oct 2026 · propertycrm.ie
- Client relationship management
- CRM tools manage vendors, purchasers, landlords, tenants, companies, firms, contractors and other third parties.Read 15 Oct 2026 · propertycrm.ie
- Company experience
- The maker claims more than 35 years of software-development experience serving Irish property professionals.Read 15 Oct 2026 · propertycrm.ie
- Company headquarters
- LinkedIn lists headquarters in Ennis, County Clare, Ireland.Read 15 Oct 2026 · ie.linkedin.com
- Company legal name
- The website identifies the business as Money Trees (MPT) Ltd trading as PropertyCRM.Read 15 Oct 2026 · propertycrm.ie
- Company size
- LinkedIn lists Property CRM as having 11–50 employees.Read 15 Oct 2026 · ie.linkedin.com
- Data location
- The privacy policy places the application and database on Azure servers in Dublin.Read 15 Oct 2026 · propertycrm.ie
- Diary and appointments
- The workflow module includes tasks, logs, recurring appointments, viewings and an Outlook-synchronised diary.Read 15 Oct 2026 · propertycrm.ie
- Document management
- Document management, template letters, email merge and bespoke brochure creation are included.Read 15 Oct 2026 · propertycrm.ie
- GDPR role
- PropertyCRM describes itself as a GDPR data processor for business customers, while client estate agencies control customer information as data controllers.Read 15 Oct 2026 · propertycrm.ie
- Hosting
- The maker says application databases are hosted and backed up in Microsoft Azure, with the service accessible from PCs, laptops, tablets and smartphones.Read 15 Oct 2026 · propertycrm.ie
- Hosting and access
- The maker says the web-enabled system is hosted in Microsoft Azure and can be accessed from PCs, laptops, tablets, and smartphones.Read 7 Oct 2026 · propertycrm.ie
- Independent feature report
- The Irish Broker article highlighted appointment management, document management, client accounting, brochure building, DocuSign, Open Banking and automated uploads to Daft.ie, MyHome.ie, PropertyPal and Property24-7.Read 15 Oct 2026 · irishbroker.ie
- Independent launch report
- Irish Broker reported that Property CRM entered the Irish marketplace in July 2020 as an online sales and lettings system for estate and letting agents.Read 15 Oct 2026 · irishbroker.ie
- Intended customers
- The maker says the product is tailored for the Irish market and serves estate agents, letting agents, and property managers, from single-agent practices to multi-branch operations.Read 7 Oct 2026 · propertycrm.ie
- Lettings workflow
- Lettings functions include tenant referencing, lease management, rent-roll tracking and repairs management.Read 15 Oct 2026 · propertycrm.ie
- Limit: artificial intelligence
- Rentalize's comparison says Property CRM has no AI colleague or comparable AI workflow.Read 15 Oct 2026 · rentalize.com
- Limit: market scope
- Rentalize's comparison describes Property CRM as built for the Irish market only and outside social or affordable housing schemes such as HAP, RAS, Cost Rental and Part V.Read 15 Oct 2026 · rentalize.com
- Limit: native mobile apps
- Rentalize's comparison characterizes Property CRM as web-based across devices rather than offering native iOS and Android apps.Read 15 Oct 2026 · rentalize.com
- Limit: online rent collection
- Rentalize's comparison says Property CRM tracks rent rolls and reconciles accounts but does not collect rent online.Read 15 Oct 2026 · rentalize.com
- Limit: pricing transparency
- Rentalize reports that Property CRM is quote-led rather than publishing per-user prices.Read 15 Oct 2026 · rentalize.com
- Maker leadership
- The about page lists Philip O'Reilly as managing director and identifies Aideen O'Reilly, Clare Murphy and Maura Canny in leadership or support roles.Read 15 Oct 2026 · propertycrm.ie
- Offers
- Offers can be communicated, recorded and time-stamped in the system.Read 15 Oct 2026 · propertycrm.ie
- Other integrations
- The brochure also lists Bid Now, RightMove.co.uk, LSL, Offr, Property 24-7, and telephone integration among its integrations.Read 7 Oct 2026 · propertycrm.ie
- Ownership
- LinkedIn classifies Property CRM as privately held.Read 15 Oct 2026 · ie.linkedin.com
- Portal and website roadmap
- The features page says planned additions include a client portal, multi-listing website, agent website and property-portal website.Read 15 Oct 2026 · propertycrm.ie
- Praise: core agency coverage
- The same comparison credits Property CRM with sales, lettings, client accounting, PSRA and AML compliance, cloud hosting, DocuSign and repairs tracking.Read 15 Oct 2026 · rentalize.com
- Praise: Irish-market focus
- Rentalize's independent comparison describes Property CRM as a compliance-first CRM with deep PSRA and AML coverage and strong Irish portal feeds.Read 15 Oct 2026 · rentalize.com
- Pricing details
- The brochure lists a website build for €1800, site maintenance for €25 per month, and a €250 single setup fee for telephone integration.Read 7 Oct 2026 · propertycrm.ie
- Reporting
- Reports include arrears, account balances, commissions, creditors, deposits held, inspections, landlord accounts, lettings, sales pipeline, rent reviews, transactions and valuations.Read 15 Oct 2026 · propertycrm.ie
- Sales and lettings
- The system manages sales and lettings workflows, including property and enquiry matching, viewings, offers, tenant referencing, leases, rent rolls, and repairs.Read 7 Oct 2026 · propertycrm.ie
- Sales workflow
- The system supports property-to-buyer matching, viewings, offer tracking and sales pipeline visibility.Read 15 Oct 2026 · propertycrm.ie
- Search
- Users can search clients, properties and criteria-based matches from a central interface.Read 15 Oct 2026 · propertycrm.ie
- Security and privacy
- The maker describes its Azure-hosted databases as secure and says the service provides GDPR compliance.Read 7 Oct 2026 · propertycrm.ie
- Security controls
- The privacy policy describes SSL encryption, encrypted credentials, unique usernames, passwords and PINs, firewalls and Azure-hosted intrusion detection.Read 15 Oct 2026 · propertycrm.ie
- Setup and training
- The benefits page says setup is complimentary and includes five hours of training.Read 7 Oct 2026 · propertycrm.ie
- Training
- The brochure states that five hours of training are included in the price.Read 15 Oct 2026 · propertycrm.ie
Plans and prices
Site maintenance €25 a month €25 per month Website maintenance Read 15 Oct 2026 · propertycrm.ie
Telephone single setup fee €250, paid once €250 Single telephone setup Read 15 Oct 2026 · propertycrm.ie
Website build €1,800, paid once €1800 Website build Read 15 Oct 2026 · propertycrm.ie
Mobile Only Version Priced on request Quote required · web-enabled access on smart devices Read 15 Oct 2026 · propertycrm.ie
Property Sales Module Priced on request Quote required · five hours of training included in brochure offer Read 15 Oct 2026 · propertycrm.ie
Residential Lettings Module Priced on request Quote required · five hours of training included in brochure offer Read 15 Oct 2026 · propertycrm.ie
Strong points and limits
Strong points
- Covers sales, lettings, compliance and client records.
- Outlook-synchronised diary with tasks and appointments.
- Available on Android, iOS and web.
- Complimentary setup includes five hours of training.
Limits
- No free plan; pricing is on request.
- Telephone integration setup is €250 once.
- Site maintenance is €25 per month.
Who it suits
It suits Irish estate and letting agencies, and property managers ranging from single-agent practices to multi-branch operations. Its sales, lettings and compliance tools address teams that need to manage client records and property workflows in one system.
Verdict
Property CRM combines property workflows, client administration and compliance features with access across mobile and web platforms. Buyers should request a quotation for the monthly modules and account for the separately listed website and telephone integration costs where relevant.
Where Specifiction places it
- Real Estate CRM Software#78 of 2498.1
- Property Management CRM Software#13 of 298.2
