Housing Market CRM vs REALM
Housing Market CRM
housingmarketcrm.comREALM
realm.realtySide by side
| Figure | Housing Market CRM | REALM |
|---|---|---|
| Price from | $29/mo | $15/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 4 | 14 |
| Spec score · Real Estate CRM Software | 8.8 (#12) | 9.0 (#6) |
| Automated follow-up | Yes | Yes |
| Availability | The CRM works across all 34 Housing Market markets. | The About page says Arizona and California are the launch markets for the full platform, while EVE X works anywhere today; the security page says the platform is currently available to Arizona-based agents and brokerages. |
| Email marketing | Yes | Yes |
| Free plan | Yes | No |
| Integrations | Leads from Housing Market portals require no integration or credential exchange because the CRM reads the portal database directly. | Live integrations include Google and Outlook calendar sync, Instagram, Facebook Pages, LinkedIn, X, TikTok, Google Business Profile and lead-source webhooks; YouTube is coming soon. |
| Lead import | Yes | Yes |
| Lead routing | Yes | Yes |
| Mobile app | No | Yes |
| Property matching | Yes | Yes |
| Paid from | 29 | 15 |
| Support | The CRM includes an in-app help chat, and the Help Center lists 469 answers about Housing Market Group products, portals and services. | Support includes guides, answers, and human assistance when needed. |
| Website included | No | Yes |
Plans
Housing Market CRM
- FreeFree
- Pro$29 a month
- Business$99 a month
- Importer add-on$29 a month
REALM
- EVE X$49 a month
- REALM AGENT$249 a month
- REALM TEAM (2–9 agents)$179 a month
- REALM TEAM (10–24 agents)$149 a month
- REALM TEAM (25–99 agents)$109 a month
- REALM TEAM (100+ agents)$79 a month
- REALM BROKER (1–24 agents)$99 a month
- REALM BROKER (25–99 agents)$79 a month
- REALM BROKER (100+ agents)$59 a month
- REALM Sign$15 a month
In their own words
Housing Market CRM
Housing Market CRM has no write-up on Specifiction yet; its figures are above.
REALM
REALM is a real estate platform for agents, teams and brokerages that combines CRM, transaction management, compliance, e-signature, communications, marketing and EVE AI. EVE can answer leads, prepare documents, track transactions, draft follow-ups and record actions against the records it reads. Users can choose Suggest, Guided or Autopilot modes, while offers, pricing, contracts, financing, legal questions, complaints and opt-outs are routed to a human. CRM tools combine lead routing, automatic nurture and email, text and calls in one thread per client and transaction. Marketing Studio drafts and schedules listing and brand content; agent websites include lead capture and analytics. Shared Rooms let clients and other transaction parties join by link without an account, password or app. REALM lists web and browser extension access, as well as a mobile app. Integrations include Gmail, Outlook, Slack, Teams, QuickBooks, Xero, lead sources and Zapier. Listed options include REALM Sign at $15 per user per month, EVE X at $49 per seat per month and REALM AGENT at $249 per seat per month. Availability information identifies Arizona-based agents and brokerages for the platform.