Housing Market CRM vs RiTA CRM

Housing Market CRM

Figure	Housing Market CRM	RiTA CRM
Price from	$29/mo	₹449/mo
Free plan	Yes	—
Free trial	—	Yes
Open source	—	—
Web	Yes	Yes
API	—	Yes
Plans published	4	5
Spec score · Real Estate CRM Software	8.8 (#12)	8.1 (#77)
Free plan	Yes	No
Lead capture	Portal enquiries arrive attached to the property, buyer details and message, without copying from an inbox or spreadsheet.	The product describes automatic lead capture from Facebook, Instagram, WhatsApp Business, and a website landing page widget into a unified inbox.
Lead routing	Yes	RiTA says teams can assign leads using owner-based and project-based routing logic.
Mobile app	No	No
Purpose	Housing Market CRM is a CRM for estate agents and agencies that reads the same database as their Housing Market portal listings.	RiTA is a CRM for real estate agents, brokers, builders, agencies, and sales teams to manage leads, contacts, projects, tasks, reporting, and collaboration.
Security	The CRM says everything moves over HTTPS and server-side checks handle refusals; records deleted by users are archived and manager permissions control deletion.	RiTA says data is encrypted in transit with TLS/SSL and at rest with AES-256 through Google Firebase infrastructure.
Support	The CRM includes an in-app help chat, and the Help Center lists 469 answers about Housing Market Group products, portals and services.	The solo Starter plan lists email support, while Enterprise lists dedicated support.

Housing Market CRM has no write-up on Specifiction yet; its figures are above.

RiTA CRM has no write-up on Specifiction yet; its figures are above.