HPS EngageTracker vs Mouseflow
HPS EngageTracker
hpsengagetracker.comMouseflow
mouseflow.comSide by side
| Figure | HPS EngageTracker | Mouseflow |
|---|---|---|
| Price from | $29/mo | $25/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 9 |
| Spec score · Heatmap and session replay tools | 8.3 (#30) | 9.2 (#4) |
| Free plan | Yes | Yes |
| Heatmaps | Heatmaps display where visitors click, move their mouse, and focus attention on pages. | Mouseflow provides click, scroll, geo, attention, movement, interactive and friction heatmaps. |
| Installation | Installation uses a JavaScript snippet in a website header and the maker says it works with websites, CMSs, landing page builders, and web apps that accept custom code. | Installation normally consists of adding a JavaScript snippet before the closing body tag; plugins and integrations are also available. |
| Integrations | The site states that EngageTracker integrates with an existing consent management platform; it does not name specific providers on the page reviewed. | The integration catalog lists 42 integrations, including Google Analytics, Google Tag Manager, Adobe Analytics, AB Tasty, Shopify, Google Ads, Salesforce, Slack and Microsoft Teams. |
| Intended users | The maker describes use cases for SaaS product teams, ecommerce stores, landing page optimizers, digital agencies, UX researchers, product managers, support teams, and growth marketers. | Mouseflow describes use cases for marketing, CRO, ecommerce, UX and design, and analytics teams seeking to understand visitor behavior and improve conversions. |
| Mobile capture | Yes | Yes |
| Rage-click detection | Yes | Yes |
| Session recordings | Yes | Yes |
| Support | The pricing page lists priority support for Pro, and the FAQ provides [email protected] as a contact address. | Official materials advertise live chat and email support, with priority support and customer-success-manager options on higher tiers. |
Plans
Mouseflow
- FreeFree
- Essential$25 a month
- Advanced$109 a month
- Premium$319 a month
- FreeFree
- Essential$25 a month
- Advanced$109 a month
- Premium$319 a month
- EnterprisePriced on request
In their own words
HPS EngageTracker
HPS EngageTracker has no write-up on Specifiction yet; its figures are above.
Mouseflow
Mouseflow records website visitor behavior, tracking clicks, mouse movement, scrolls, forms, and page content. Its platform includes session replay, heatmaps, friction detection, conversion funnels, journey analytics, form analytics, and feedback surveys. Mouseflow says it records all sessions without sampling, and includes rage-click detection and mobile capture. Ask Mina lets users ask questions about behavioral data, while Mina Insights surfaces patterns and friction. Integrations listed include Adobe Analytics, Google Analytics, Google Tag Manager, AB Tasty, Shopify, and Google Ads. Setup can use a JavaScript snippet before the closing body tag, with plugins and integrations also available. Mouseflow says its data centers are ISO 27001 and SOC 1 Type II certified, with PCI DSS compliance, and that its US data center meets HIPAA standards. It says IP addresses are masked automatically and EU customer data is stored in the EU. The free plan includes 500 sessions per month; paid plans include stated session and retention limits. When a monthly session allowance runs out, tracking stops until refill or upgrade.