HubSpot Marketing Hub vs Klaviyo
HubSpot Marketing Hub
hubspot.com
Klaviyo
klaviyo.comSide by side
| Figure | HubSpot Marketing Hub | Klaviyo |
|---|---|---|
| Price from | $7/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 8 | 4 |
| Spec score · Marketing Automation Software | 9.4 (#1) | 8.6 (#12) |
| Spec score · Customer Journey Orchestration Software | 9.1 (#1) | 8.3 (#7) |
| Spec score · Lead Nurturing Software | 9.0 (#2) | 8.2 (#14) |
| Spec score · All-in-One Marketing Platform | 9.0 (#3) | 8.1 (#13) |
| Spec score · Email Automation | 9.0 (#3) | 8.1 (#13) |
| Spec score · Nonprofit Marketing Software | 8.9 (#3) | 8.1 (#10) |
| Spec score · Social CRM Tools | 9.1 (#3) | 8.3 (#7) |
| Email automation | Yes | Yes |
| Founded | 2006 | 2012 |
| Free plan | Yes | Yes |
| Headquarters | Boston, MA, USA | Boston, Massachusetts, United States |
Plans
HubSpot Marketing Hub
- FreeFree
- FreeFree
- Starter$7 a month
- StarterPriced on request
- Professional$890 a month
- ProfessionalPriced on request
- Enterprise$3,600 a month
- EnterprisePriced on request
Klaviyo
- FreeFree
- EmailPrice not published
- EmailPriced on request
- EnterprisePriced on request
In their own words
HubSpot Marketing Hub
HubSpot Marketing Hub has no write-up on Specifiction yet; its figures are above.
Klaviyo
Klaviyo is a web marketing platform for communicating through email, SMS, RCS, mobile push, WhatsApp, and social marketing. Its tools include email automation, audience segmentation, landing pages, A/B testing, and lead capture forms. A helpdesk adds ticket management, customer context, omnichannel support, and AI automation; Klaviyo says its Customer Agent resolves 65% of questions autonomously. The app marketplace offers more than 350 integrations, and developers can build apps and integrations with APIs, webhooks, SDKs, and warehouse syncs. The Free plan costs nothing and includes up to 250 active profiles, 500 email sends per month, $5 of mobile messages per month, and $5 of Composer usage per month. Free access can remain available indefinitely while account limits are maintained, but sending may be paused or restricted if limits are exceeded. Free users receive full email support for the first 60 days. Klaviyo states that it is SOC 2 Type II certified and provides GDPR-related data processing measures and tools, with EU and US data residency. The company was founded in 2012 and is based in Boston, Massachusetts.