HubSpot Marketing Hub vs Koala
HubSpot Marketing Hub
hubspot.com
Koala
getkoala.comSide by side
| Figure | HubSpot Marketing Hub | Koala |
|---|---|---|
| Price from | $7/mo | $200/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 8 | 4 |
| Spec score · Predictive Lead Scoring Software | 8.9 (#3) | 7.9 (#10) |
| Integrations | HubSpot’s marketplace lists 2,437 apps and includes integrations such as Gmail, Google Calendar, Outlook, Google Drive, and WordPress. | The automations page names HubSpot, Salesforce, Apollo, Outreach, and custom workflows via webhook. |
Plans
HubSpot Marketing Hub
- FreeFree
- FreeFree
- Starter$7 a month
- StarterPriced on request
- Professional$890 a month
- ProfessionalPriced on request
- Enterprise$3,600 a month
- EnterprisePriced on request
Koala
- Try for FreeFree
- Starter$200 a month
- Growth$1,000 a month
- BusinessPriced on request
In their own words
HubSpot Marketing Hub
HubSpot Marketing Hub has no write-up on Specifiction yet; its figures are above.
Koala
Koala uses agentic AI to help sales representatives prioritize signals, qualify accounts, and sustain engagement from contact through close. It brings together first-party and third-party signals, listing more than 30 signal sources and 30 enrichment data sources, and offers Account Fit and Intent Scoring. Its lead view combines AI-enriched, pre-qualified leads with waterfall enrichment and custom research. The Agent Swarm supports shared agents configured by Rev Ops, contributions from reps, and refinement through rep feedback. Users can send email from Koala or connect sales engagement platforms. Named integrations include HubSpot, Salesforce, Apollo, Outreach, and custom webhook workflows. Automations can sync intent signals to a CRM, route high-intent leads, and assign tasks to reps. Koala is available on the web and as an extension. The free plan includes two seats and 100 credits per month. Starter costs $200 per month; Growth costs $1,000 per month and includes a 14-day trial. The site announces Koala was acquired by Cursor and will shut down on Sept 30.