Hurley vs PlaybookUX

Hurley is a web-based AI assistant for conducting and summarizing user interviews. It supports video, voice, and chat interviews, with availability in 50+ languages stated on its homepage. Hurley can create interview scripts from a research goal or start with a user research template. Recruitment options include a product banner, direct link, or email. It provides recordings, transcripts, and summaries, then identifies patterns in an insights report with user quotes and citations. Users can ask questions about interview data and receive quote-supported answers. The Free plan costs nothing and includes 20 total credits, unlimited projects, video, voice and chat interviews, 50+ languages, AI-powered insights reports, and a Slack agent. Pro costs €99 a month for 400 monthly credits. Done for you costs €999 a month for 2,500 credits, an onboarding workshop, and a dedicated user researcher. Hurley says it does not sell personal data.

PlaybookUX is a research platform for recruiting participants, running studies and organizing findings. Researchers can conduct unmoderated tests, moderated interviews, card sorting, tree testing, surveys, five-second tests, first-click tests and preference tests. Its stated panel has more than 7 million vetted consumer and professional participants, and users can also bring their own. Analysis tools include transcripts, notes, tags, video clips, highlight reels, heat maps and task-success analytics. AI features include follow-up questions, summaries, sentiment analysis, pattern detection, screener and script generation, and AI personas. The Figma integration imports prototypes and supports goal-completion metrics, misclick tracking, and heat and click map overlays. It also offers an API and MCP layer for connecting data with other tools and automating project creation. The platform supports web, Android, iOS, macOS and Windows, including native Android and iOS app research. Self-serve is free and allows 50 sessions annually; Scale costs $5,400 a year and Pro costs $8,800 a year.