Hustle vs OutreachCircle

Hustle is a communications platform for texts, calls and video messages, with broadcasts, automated responses and live one-to-one conversations. Users can send personalized SMS and MMS to targeted audience members, tag them and retarget smaller groups. Its video options include short Clips distributed by text, Personalized Clips and longer Hustle Stories. The AI-powered Script Assistant helps users create communications described as creative and brand-safe. Hustle offers mobile and web apps, plus integrations for Salesforce, NGP VAN and EveryAction, Blackbaud Luminate Online, Blackbaud TeamRaiser and PDI. It also lists a public API, although programmatic message sending through it is in development. Salesforce imports support up to 100,000 Campaign members or 2,000 Report rows. Hustle says it is SOC 2 certified and lists encryption in transit and at rest, penetration testing and vulnerability scanning. The PAYGO plan has a $250 a month platform fee, with SMS billed at $0.04 per segment. Annual commitments start at $10,000 a year and include priority support queue access and Client Success Manager support. Hustle serves nonprofits, education, commercial organizations, politics, government, and labor and unions.

OutreachCircle helps campaigns and organizations manage supporters, coordinate organizing, and send texts. Supporters can contact friends, family, and neighbors through personal outreach by text, email, or social media. The Supporter Action Hub lets organizations recruit and track supporters, manage them, and assign actions over time. For affinity P2P texting, an administrator uploads contact lists and supporters personalize messages sent from their own phone numbers. Groups support customized workflows, segmentation, tracking, unique links and QR codes, and follow-up email and text messages for selected groups. The Action Hub supports native actions and third-party integrations; the maker identifies PDI as a close partner working on a deep integration. Supporters can sign up through a browser on mobile, tablet, or desktop without downloading an app, or use the available iPhone and Android apps. OutreachCircle supports SMS and MMS and lists native CRM integrations. It has a free plan, listed at free for the Supporter Action Hub. The maker describes its users as volunteers, activists, and donors supporting campaigns, organizations, and causes.