Hustle vs Peerly

Hustle is a communications platform for texts, calls and video messages, with broadcasts, automated responses and live one-to-one conversations. Users can send personalized SMS and MMS to targeted audience members, tag them and retarget smaller groups. Its video options include short Clips distributed by text, Personalized Clips and longer Hustle Stories. The AI-powered Script Assistant helps users create communications described as creative and brand-safe. Hustle offers mobile and web apps, plus integrations for Salesforce, NGP VAN and EveryAction, Blackbaud Luminate Online, Blackbaud TeamRaiser and PDI. It also lists a public API, although programmatic message sending through it is in development. Salesforce imports support up to 100,000 Campaign members or 2,000 Report rows. Hustle says it is SOC 2 certified and lists encryption in transit and at rest, penetration testing and vulnerability scanning. The PAYGO plan has a $250 a month platform fee, with SMS billed at $0.04 per segment. Annual commitments start at $10,000 a year and include priority support queue access and Client Success Manager support. Hustle serves nonprofits, education, commercial organizations, politics, government, and labor and unions.

Peerly is a high-volume political texting platform for sending messages at scale and managing recipient replies. Its peer-to-peer workflow handles individual texts in volume and replies through a user interface. Canvasser AI assists with outreach, replies, and sorting. Messages can include video, picture MMS, and up to 2,000 characters of accompanying text. Campaign tools include scheduling, canned responses, dynamic personalization, landline scrubbing, and real-time link click tracking. Peerly says it integrates with major political databases, supports CRM exports, and offers an API. It describes its human-powered system as designed to fit the FCC definition of legal peer-to-peer texting. The homepage advertises no-cost 10DLC registration and approval within four hours. Peerly lists a 10-day trial on all plans, but no free plan. Pay as you go is $1, paid once, billed per successfully delivered message; Enterprise is $12, paid once, with rates discussed by call. Credits roll over, and the company says it does not require long contracts or automatic billing. Its web interface requires no download.