Hustle vs Rally Corp

Hustle is a communications platform for texts, calls and video messages, with broadcasts, automated responses and live one-to-one conversations. Users can send personalized SMS and MMS to targeted audience members, tag them and retarget smaller groups. Its video options include short Clips distributed by text, Personalized Clips and longer Hustle Stories. The AI-powered Script Assistant helps users create communications described as creative and brand-safe. Hustle offers mobile and web apps, plus integrations for Salesforce, NGP VAN and EveryAction, Blackbaud Luminate Online, Blackbaud TeamRaiser and PDI. It also lists a public API, although programmatic message sending through it is in development. Salesforce imports support up to 100,000 Campaign members or 2,000 Report rows. Hustle says it is SOC 2 certified and lists encryption in transit and at rest, penetration testing and vulnerability scanning. The PAYGO plan has a $250 a month platform fee, with SMS billed at $0.04 per segment. Annual commitments start at $10,000 a year and include priority support queue access and Client Success Manager support. Hustle serves nonprofits, education, commercial organizations, politics, government, and labor and unions.

Rally Corp is a nonprofit texting platform that runs mass, two-way and peer-to-peer texting at scale, with keywords, automation and text-to-give. Volunteers can answer questions and address concerns in two-way exchanges. Teams can upload and segment contacts, prepare scripts with customizable fields, brief volunteers, launch campaigns, and monitor responses. Managers can invite, train, and oversee volunteer texters through a dashboard with role-based permissions. Live reporting tracks messages sent, responses, volunteer activity, engagement, and sentiment. Campaign tools include automatic opt-out handling, consent tracking, and TCPA compliance features. Rally presents the service for nonprofit fundraising, volunteer mobilization, advocacy, awareness, and supporter engagement. Volunteers can text from desktop, tablet, or their own smartphone; the product lists Android, iOS, and web platforms. Integrations include donor and CRM systems, Zapier, and a RESTful API. Starter costs $99 a month, billed monthly, and includes 1,000 monthly credits and one user. Growth costs $199 a month, billed monthly, with 2,500 monthly credits and three users. SMS uses one credit per segment up to 160 characters; MMS uses two credits. Rally says the service is not designed for spam-based mass texting or rented lists.