Hustle vs RumbleUp

Hustle is a communications platform for texts, calls and video messages, with broadcasts, automated responses and live one-to-one conversations. Users can send personalized SMS and MMS to targeted audience members, tag them and retarget smaller groups. Its video options include short Clips distributed by text, Personalized Clips and longer Hustle Stories. The AI-powered Script Assistant helps users create communications described as creative and brand-safe. Hustle offers mobile and web apps, plus integrations for Salesforce, NGP VAN and EveryAction, Blackbaud Luminate Online, Blackbaud TeamRaiser and PDI. It also lists a public API, although programmatic message sending through it is in development. Salesforce imports support up to 100,000 Campaign members or 2,000 Report rows. Hustle says it is SOC 2 certified and lists encryption in transit and at rest, penetration testing and vulnerability scanning. The PAYGO plan has a $250 a month platform fee, with SMS billed at $0.04 per segment. Annual commitments start at $10,000 a year and include priority support queue access and Client Success Manager support. Hustle serves nonprofits, education, commercial organizations, politics, government, and labor and unions.

RumbleUp is a peer-to-peer texting platform for nonprofits, political campaigns, and advocacy groups, with SMS, MMS, and video text on Android, iOS, web, and through an API. Its Smart CRM supports contact segmentation, dynamic filtering, tags, and zip-code time-zone sending. Messages can include up to 2000 characters in MMS, embedded video, multilingual text, and custom video captions. Compliance features include an in-portal 10DLC application with Campaign Verify integration, TCPA litigator scrubbing, and automated opt-out suppression. Webhooks can report contact updates, replies, and delivery events. Listed integrations include L2, i360, RNC Data Hub, WinRed, Anedot, Revv, Zapier, HubSpot, Slack, and Campaign Verify. All accounts include incoming replies, landline list cleaning, unlimited contacts and team members, and monthly rollover of texting credits. Plans are $19 a month, with a $5 New Account Initial Charge and per-message charges that vary by volume and type; surcharges may apply. A 14-day free trial is for internal message testing under the TCR free-trial use case.