HYVE vs Influitive

HYVE is a web-based customer marketing platform for finding, engaging, and growing customer advocate communities. It says it can identify and invite potential advocates through NPS programmes, social media, and CRM systems. Advocacy activities include referrals, reviews, user-generated content, and crowdsourced innovation. HYVE brings referrals, customer communities, reviews, and customer-created content together, with tools such as forums, social sharing, Q&A, competitions, polls, surveys, ideation, and customer panels.

The platform says it tracks advocate engagement, revenue growth, community growth, and community engagement. Brands can offer product discounts, charity donations, or personalised gift cards as rewards. HYVE also offers a tailored advocacy programme and managed service for growing B2B SaaS companies. That service can provide bespoke campaign reports and attribute activity to business goals, retention, and expansion. Pricing is on request. The listed platform is web, and the company is headquartered in Birmingham, United Kingdom. The official homepage displayed “Account Suspended” when opened; the site lists [email protected] as its contact email.

Influitive is a customer advocacy platform for companies looking to engage customers and mobilize advocates. Its programs can support referrals, references, reviews, case studies, customer feedback, onboarding, social sharing, and product adoption. The Customer Advocacy plan lists activation, personalization and targeting, loyalty and rewards, campaign templates, and analytics. Digital Community adds discussions, moderation, a knowledge base, ideation, and Q&A. The service supports events, private spaces, referral links, and fraud controls; rewards can include company swag, dinners, training sessions, charity donations, or gift cards. Influitive describes its engagement approach as gamification combined with data-driven segmentation and personalization. Salesforce integration can route referrals to sales teams and request references, while marketing automation integrations can send invitations and messages and score leads. An open API and connectors such as Zapier are offered for custom integrations. Influitive lists web and API access and mobile apps. It is a paid service with pricing on request and no free plan.