HYVE vs Mention Me

HYVE is a web-based customer marketing platform for finding, engaging, and growing customer advocate communities. It says it can identify and invite potential advocates through NPS programmes, social media, and CRM systems. Advocacy activities include referrals, reviews, user-generated content, and crowdsourced innovation. HYVE brings referrals, customer communities, reviews, and customer-created content together, with tools such as forums, social sharing, Q&A, competitions, polls, surveys, ideation, and customer panels.

The platform says it tracks advocate engagement, revenue growth, community growth, and community engagement. Brands can offer product discounts, charity donations, or personalised gift cards as rewards. HYVE also offers a tailored advocacy programme and managed service for growing B2B SaaS companies. That service can provide bespoke campaign reports and attribute activity to business goals, retention, and expansion. Pricing is on request. The listed platform is web, and the company is headquartered in Birmingham, United Kingdom. The official homepage displayed “Account Suspended” when opened; the site lists [email protected] as its contact email.

Mention Me is an AI-powered customer advocacy and referral marketing platform for brands. Its Product Referral feature tracks who shares products, which products they recommend, and whether those shares lead to sales. Name Share lets a customer recommend a brand in conversation, with a friend entering the customer’s name at checkout. Brands can run cohort A/B tests and use Propensity to Refer machine learning to tailor messages and actions to customer segments. The dashboard reports referral revenue and new-customer average order value, alongside advocacy insights and optimisation tips. Integrations and partners include Emarsys, Klaviyo, Attentive, Shopify, Trustpilot, and Feefo; APIs and webhooks can connect other customer platforms. Mention Me says it is ISO 27001 certified and GDPR and PECR compliant, with data encrypted in transit and at rest. It says the platform is hosted by AWS in a multi-zone data centre in Ireland, and undergoes annual third-party security audits and penetration tests every six months. The service is available on the web and through an API. Pricing is on request, and a 60-day trial is offered. Mention Me was founded in 2013 and is headquartered in London.