Icegram Engage vs Poptin

Icegram Engage is a WordPress plugin for creating on-site messages and campaigns intended to turn visitors into subscribers and customers. It offers 12 formats, including popups, action bars, toast notifications, messengers, overlays, inline blocks, tabs, sidebars, interstitials, ribbons, sticky messages, and badges. Campaign rules can use page, timing, location, device, and visitor behavior, with triggers such as exit intent, scrolling, inactivity, or clicks. Reporting and A/B split testing support comparing variants, and the product page lists more than 120 ready-to-use campaigns. The free Starter plan covers one site; Max costs $99 a year for up to three sites and includes remote campaigns on non-WordPress sites. Forms from email services such as Mailchimp can be embedded using raw HTML, and documentation lists Contact Form 7, E-goi, shortcodes, and WPML-related multilingual messages. Campaign data is stored in the user's WordPress database, and Icegram advises obtaining subscriber consent where required. The free plugin is available from WordPress.org; Pro and Max are installed through the WordPress dashboard by uploading a ZIP file.

Poptin combines website popups and forms with email marketing automation for businesses capturing leads and communicating with customers. Popup formats include full-screen overlays, bars, contact forms, slide-ins, mobile popups, surveys, countdowns, video popups and gamified popups. A drag-and-drop editor, more than 60 templates, A/B testing and built-in analytics support campaign creation and review. Triggers include exit intent, inactivity, time delay, scroll depth, clicks and page or click counts. Targeting can use page URLs, traffic source, location, device and browser details, engagement, cookies, and Shopify customer or cart information. Email features include campaigns, contact segmentation, autoresponders and automated customer journeys. Poptin lists CRM connections such as HubSpot and Salesforce, as well as email and automation integrations including Mailchimp, Make and Zapier. It can be installed on several website builders or added to any site with a script, and it provides an API. The free plan covers 1,000 monthly visitors on one domain, 250 active contacts and 500 emails. Paid plans start at $25/mo (annual).