Icegram Engage vs Popup Maker
Icegram Engage
icegram.comPopup Maker
wppopupmaker.comSide by side
| Figure | Icegram Engage | Popup Maker |
|---|---|---|
| Price from | $8.25/mo | $4.95/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | Yes |
| Web | Yes | Yes |
| API | — | Yes |
| Self-hosted | Yes | Yes |
| Plans published | 2 | 4 |
| Spec score · Popup Software | 8.1 (#13) | 8.8 (#3) |
| Spec score · Pop-Up Builder Software | 8.0 (#15) | 8.7 (#3) |
| Audience | Icegram describes Engage as intended for bloggers, internet marketers, store owners, entrepreneurs, developers, ecommerce websites, and small businesses. | The maker says Popup Maker is used by more than 780,000 people and businesses and positions it for subscribers, site interaction, and WordPress popup use cases. |
| Integrations | Icegram Engage can embed forms from email services such as Mailchimp using raw HTML, and its documentation lists Contact Form 7, E-goi, shortcodes, and WPML-related multilingual messages. | The site lists integrations spanning page builders, form plugins, CRMs, automation tools, ecommerce, membership, and learning management systems. |
| Purpose | Icegram Engage is a WordPress plugin for creating on-site messages and campaigns to turn visitors into subscribers and customers. | Popup Maker is a WordPress plugin for creating popups to grow email lists, increase conversions, and guide site interactions. |
| Support | Icegram says it provides one-to-one email support to customers and phone support to Pro customers. | Paid plans include expert support, and the maker says its support is available to both paid and free users. |
| Targeting | Campaigns can be targeted using page, timing, location, device, and visitor behavior rules, including exit and scroll triggers. | Targeting can use content type, URL, referrer, device, browser, geography, login status, role, cookies, prior popup views, page views and ecommerce conditions. |
Plans
In their own words
Icegram Engage
Icegram Engage is a WordPress plugin for creating on-site messages and campaigns intended to turn visitors into subscribers and customers. It offers 12 formats, including popups, action bars, toast notifications, messengers, overlays, inline blocks, tabs, sidebars, interstitials, ribbons, sticky messages, and badges. Campaign rules can use page, timing, location, device, and visitor behavior, with triggers such as exit intent, scrolling, inactivity, or clicks. Reporting and A/B split testing support comparing variants, and the product page lists more than 120 ready-to-use campaigns. The free Starter plan covers one site; Max costs $99 a year for up to three sites and includes remote campaigns on non-WordPress sites. Forms from email services such as Mailchimp can be embedded using raw HTML, and documentation lists Contact Form 7, E-goi, shortcodes, and WPML-related multilingual messages. Campaign data is stored in the user's WordPress database, and Icegram advises obtaining subscriber consent where required. The free plugin is available from WordPress.org; Pro and Max are installed through the WordPress dashboard by uploading a ZIP file.
Popup Maker
Popup Maker is a WordPress plugin for creating popups and other overlays that support email-list growth, conversions and guided site interactions. Formats include slide-outs, banner bars, floating stickies, notifications, loading screens, video lightboxes, tooltips and opt-in forms. Triggers include clicks, delays, form submission, exit intent, scrolling, inactivity, mouse leave, lost focus, back button and link clicks. The free version provides content-based targeting, unlimited popups and themes, unlimited impressions and views, and click-open or time-delay triggers. Premium plans add advanced targeting and analytics; Pro+ adds purchase revenue attribution, WooCommerce and Easy Digital Downloads features, LifterLMS automation and a revenue dashboard. Integrations span builders, forms, CRMs, automation, ecommerce, membership and learning systems, including Elementor, Gutenberg, Bricks, WooCommerce, Easy Digital Downloads and LifterLMS. Plans are Free at free, Pro at $59.40 a year first year then $99/year, and Pro+ at $149.40 a year first year then $249/year.