Iconosquare vs Oktopost
Iconosquare
iconosquare.comOktopost
oktopost.comSide by side
| Figure | Iconosquare | Oktopost |
|---|---|---|
| Price from | Free | $499/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 4 |
| Spec score · Social Media Analytics Software | 9.3 (#1) | 8.4 (#7) |
| Spec score · Social Media Marketing | 9.3 (#1) | 8.3 (#14) |
| Spec score · Social Media Management Tools | 9.3 (#6) | 8.6 (#25) |
| Spec score · Social Tools | 9.3 (#2) | 8.4 (#15) |
| API limits | The Zapier help page says automation is subject to Iconosquare API limits and Zapier task or rate limits. | The API documents a 50,000-call daily limit, bursts of 60 calls per second and 120 calls per five seconds, with a 15-minute block after burst overage. |
| Company history | The product began as Statigram in 2011, rebranded to Iconosquare in 2015, joined Wedia Group in 2022 and joined Positive in 2026. | Oktopost says it was founded in 2013. |
| Founded | 2011 | 2013 |
| Headquarters | Limoges, France | Ramat Gan, Israel |
| Integrations | Official integrations include Zapier, Slack notifications through Zapier, Adobe Express, OneDrive and Dropbox; Canva import is listed as coming soon. | Listed integrations include Salesforce, Dynamics 365, Marketo, HubSpot, Eloqua, Pardot, Slack, Microsoft Teams, Smarsh, Power BI, Looker Studio, Bitly, LinkedIn Ads, Facebook Ads, Google Analytics, Zapier, Okta and Azure AD. |
| Praise: usability | Reviewers commonly describe the interface as intuitive, easy to understand and simple to navigate. | TrustRadius reviewers repeatedly describe the interface as intuitive, easy to navigate and simple for scheduling across profiles. |
| Product | Iconosquare is an analytics-first social media management platform for scheduling, publishing, analytics, reporting, collaboration and social listening. | Oktopost is an integrated B2B social media platform for social management, employee advocacy, listening, marketing intelligence, analytics, and customer engagement. |
| Publishing | The scheduler supports creating and scheduling posts, including Stories and Reels, with content scheduling limits that vary by plan. | The platform lets teams plan, publish, and schedule campaigns, content, and approvals across their social channels. |
| Rating on Apple App Store | No aggregate rating shown; Apple says the app has not received enough ratings or reviews | 3.5 out of 5 from 8 ratings |
| Rating on Capterra | 4.4 out of 5 from 69 reviews | 4.5 out of 5 from 110 reviews |
| Rating on G2 | 4.4 out of 5 from 136 reviews | 4.4 out of 5 from 203 reviews |
| Rating on GetApp | 4.4 out of 5 from 69 reviews | 4.5 out of 5 from 110 reviews |
| Rating on Google Play | 3.5 out of 5 from 1.73K reviews | The listing shows 1K+ downloads but does not state a star rating or rating count. |
| Rating on TrustRadius | 5 out of 10 from 21 reviews and ratings | 9 out of 10 from 42 reviews and ratings |
Plans
Iconosquare
- FreeFree
- Starter€9 a month
- Launch€33 a month
- Scale€69 a month
- Custom$119 a month
- CustomPriced on request
Oktopost
- Professional$499 a month
- Advanced$799 a month
- AdvancedPriced on request
- ProfessionalPriced on request
In their own words
Iconosquare
Iconosquare is a social media management platform centered on analytics, scheduling, publishing, reporting, collaboration, and social listening. It supports Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, and YouTube; X features are available on Launch, Scale, and Custom. Analytics cover reach, engagement, and audience demographics. The scheduler handles posts, Stories, and Reels, with limits that depend on plan. AI features include caption writing, content inspiration, and Uma, an analyst that draws insights from social data. The free plan supports one user and two profiles, with basic analytics and 10 scheduled posts per month per profile. Paid plans start at €15 per month billed annually; the 14-day paid-plan trial requires no credit card. Companion apps are available for iOS and Android smartphones, while tablet access uses the mobile-responsive website. Iconosquare lists integrations including Zapier, Adobe Express, OneDrive, Slack, Dropbox, and Canva, though several are marked as coming soon. API access is included with Custom. The company states it is 100% EU GDPR compliant and says it serves brands and agencies.