Iconosquare vs OneUp
Iconosquare
iconosquare.comOneUp
oneupapp.ioSide by side
| Figure | Iconosquare | OneUp |
|---|---|---|
| Price from | Free | $15/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 20 |
| Spec score · Social Media Management Tools | 9.3 (#6) | 9.1 (#9) |
| Spec score · Social Tools | 9.3 (#2) | 8.9 (#5) |
| Analytics | Iconosquare advertises more than 100 real-time metrics, best-time recommendations, custom dashboards and automated white-label reports. | OneUp provides summary and post-level analytics and can generate weekly, monthly, or quarterly reports. |
| Company history | The product began as Statigram in 2011, rebranded to Iconosquare in 2015, joined Wedia Group in 2022 and joined Positive in 2026. | OneUp started in 2016 and describes itself as self-funded and profitable. |
| Founded | 2011 | 2016 |
| Free plan | Yes | No |
| Headquarters | Limoges, France | Cranberry Township, Pennsylvania, USA |
| Integrations | Official integrations include Zapier, Slack notifications through Zapier, Adobe Express, OneDrive and Dropbox; Canva import is listed as coming soon. | Integrations include Canva, Zapier, Google Sheets, CSV, Google Drive, and Dropbox. |
| Mobile apps | Iconosquare Companion is available through the App Store for iOS and Google Play for Android. | OneUp has apps for iPhone and Android. |
| Product | Iconosquare is an analytics-first social media management platform for scheduling, publishing, analytics, reporting, collaboration and social listening. | OneUp is a social media cross-posting, scheduling, analytics, inbox, and social listening platform. |
| Scheduling | Its calendar can schedule and auto-publish posts across the supported networks, including Stories, Reels and Shorts where APIs allow. | Users can publish immediately, schedule for the future, or automatically recycle posts at chosen intervals and frequencies. |
| Supported networks | The platform supports Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube. | OneUp supports Facebook, Instagram, LinkedIn, Google Business Profiles, Pinterest, Reddit, Snapchat, Bluesky, Threads, X, TikTok, and YouTube. |
Plans
Iconosquare
- FreeFree
- Starter€9 a month
- Launch€33 a month
- Scale€69 a month
- Custom$119 a month
- CustomPriced on request
OneUp
- Basic$25 a month
- Intermediate$60 a month
- Growth$120 a month
- Business$300 a month
- Enterprise$2,000 a month
- EnterprisePriced on request
- Basic$1,525 a month
- Intermediate$4,860 a month
- Growth$84,120 a month
- BusinessPrice not published
In their own words
Iconosquare
Iconosquare is a social media management platform centered on analytics, scheduling, publishing, reporting, collaboration, and social listening. It supports Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, and YouTube; X features are available on Launch, Scale, and Custom. Analytics cover reach, engagement, and audience demographics. The scheduler handles posts, Stories, and Reels, with limits that depend on plan. AI features include caption writing, content inspiration, and Uma, an analyst that draws insights from social data. The free plan supports one user and two profiles, with basic analytics and 10 scheduled posts per month per profile. Paid plans start at €15 per month billed annually; the 14-day paid-plan trial requires no credit card. Companion apps are available for iOS and Android smartphones, while tablet access uses the mobile-responsive website. Iconosquare lists integrations including Zapier, Adobe Express, OneDrive, Slack, Dropbox, and Canva, though several are marked as coming soon. API access is included with Custom. The company states it is 100% EU GDPR compliant and says it serves brands and agencies.
OneUp
OneUp combines social publishing, scheduling, analytics, inbox management, and social listening. Users can publish immediately, schedule posts, or set them to recycle at selected intervals. Supported networks include Facebook, Instagram, LinkedIn, Google Business Profiles, Pinterest, Reddit, Snapchat, Bluesky, Threads, X, TikTok, and YouTube; further platform support lists WhatsApp, Meta Ads, and Discord. Instagram direct publishing covers images, carousels, Reels, Trial Reels, Stories, and Collabs for Business and Creator accounts, including accounts not linked to a Facebook Page. Analytics include summary and post-level views, with scheduled PDF or CSV reports. Keyword monitoring can send email alerts about mentions. Teams can route posts to clients or managers for approval and limit members to assigned accounts. Integrations include Canva, Zapier, Google Sheets, CSV, Google Drive, and Dropbox; OneUp also offers APIs and an MCP for LLM workflows. Access includes web, iOS and Android apps, and a Chrome extension. Plans listed begin at $25 a month for Basic, while annual pricing is noted from $15/mo. A seven-day trial is offered, but there is no free plan.