Iconosquare vs Pallyy
Iconosquare
iconosquare.com
Pallyy
pallyy.comSide by side
| Figure | Iconosquare | Pallyy |
|---|---|---|
| Price from | Free | $20/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 8 |
| Spec score · Social Media Management Tools | 9.3 (#6) | 9.1 (#10) |
| Analytics | Iconosquare advertises more than 100 real-time metrics, best-time recommendations, custom dashboards and automated white-label reports. | Analytics covers Instagram, Facebook and LinkedIn, with 30 days of history on Free and five years on paid plans. |
| API | API access is included in the Custom plan. | Pallyy exposes a REST API at app.pallyy.com/api/v1 for social sets, post sets, media, uploads, notes, account information and Pinterest boards. |
| Company history | The product began as Statigram in 2011, rebranded to Iconosquare in 2015, joined Wedia Group in 2022 and joined Positive in 2026. | Pallyy says Tim Bennetto founded it in 2019 in New South Wales, Australia, and that the business has no outside funding. |
| Documentation | The help center contains feature guides, KPI-calculation explanations, account and plan help, troubleshooting, app guidance and product changes. | Public developer documentation includes authentication, rate limits, errors, pagination, endpoint references and MCP authorization guides. |
| Founded | 2011 | 2019 |
| Free plan | Yes | Yes |
| Free plan limit | The free plan is for 1 user and 2 social profiles and includes basic analytics and 10 scheduled posts per month per profile. | The Free plan allows one social set, 15 scheduled image posts per month, one user, 200 MB of storage, and 30 days of analytics history. |
| Headquarters | Limoges, France | Australia |
| Integrations | Official integrations include Zapier, Slack notifications through Zapier, Adobe Express, OneDrive and Dropbox; Canva import is listed as coming soon. | The help center lists social integrations for Instagram, Facebook, LinkedIn, TikTok, Pinterest, Google My Business, YouTube, X, Threads and Bluesky, plus Canva, Unsplash, Dropbox, Box and OneDrive media integrations. |
| Publishing | The scheduler supports creating and scheduling posts, including Stories and Reels, with content scheduling limits that vary by plan. | The service schedules and automatically publishes posts across Instagram, Facebook, LinkedIn, TikTok, Pinterest, Google Business Profile, YouTube, X, Threads and Bluesky. |
| Rating on Apple App Store | No aggregate rating shown; Apple says the app has not received enough ratings or reviews | 3.0 out of 5 from 3 ratings |
| Rating on Capterra | 4.4 out of 5 from 69 reviews | 4.7 out of 5 from 81 reviews |
| Rating on G2 | 4.4 out of 5 from 136 reviews | 0.0 out of 5 from 0 reviews |
| Rating on GetApp | 4.4 out of 5 from 69 reviews | 4.7 out of 5 from 81 reviews |
Plans
Iconosquare
- FreeFree
- Starter€9 a month
- Launch€33 a month
- Scale€69 a month
- Custom$119 a month
- CustomPriced on request
Pallyy
- FreeFree
- Pro$25 a month
- Agency$99 a month
- Scale$199 a month
- FreeFree
- Pro (annual billing)$20 a month
- Agency (annual billing)$79 a month
- Scale (annual billing)$165 a month
In their own words
Iconosquare
Iconosquare is a social media management platform centered on analytics, scheduling, publishing, reporting, collaboration, and social listening. It supports Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, and YouTube; X features are available on Launch, Scale, and Custom. Analytics cover reach, engagement, and audience demographics. The scheduler handles posts, Stories, and Reels, with limits that depend on plan. AI features include caption writing, content inspiration, and Uma, an analyst that draws insights from social data. The free plan supports one user and two profiles, with basic analytics and 10 scheduled posts per month per profile. Paid plans start at €15 per month billed annually; the 14-day paid-plan trial requires no credit card. Companion apps are available for iOS and Android smartphones, while tablet access uses the mobile-responsive website. Iconosquare lists integrations including Zapier, Adobe Express, OneDrive, Slack, Dropbox, and Canva, though several are marked as coming soon. API access is included with Custom. The company states it is 100% EU GDPR compliant and says it serves brands and agencies.
Pallyy
Pallyy is a social media management platform for planning, approving and publishing content. It combines a content calendar with analytics, PDF reports, shared inbox, link-in-bio pages, collaboration, competitor tracking, AI captions, a REST API and an MCP server. Publishing goes through each network's official API to Instagram, Facebook, LinkedIn, TikTok, Pinterest, Google Business Profile, YouTube, X, Threads and Bluesky. Each social set can hold up to 11 accounts for one brand or client. The Free plan includes one set, one user, 15 scheduled image posts each month, 200 MB of storage and 30 days of analytics history. Paid plans add unlimited scheduled posts, video and carousel publishing, client approvals and the social inbox. Clients and teammates can review, comment on and approve posts via a shared link without a Pallyy account. It runs in a web browser, with nothing to install. Pallyy offers a free plan, a 14-day trial and paid plans from $20/mo billed annually. The company was founded in 2019 and is based in Australia.