Iconosquare vs Planable
Iconosquare
iconosquare.com
Planable
planable.ioSide by side
| Figure | Iconosquare | Planable |
|---|---|---|
| Price from | Free | $9/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 14 |
| Spec score · Social Media Marketing | 9.3 (#1) | 8.9 (#6) |
| Spec score · Social Media Management Tools | 9.3 (#6) | 9.3 (#3) |
| Spec score · Social Tools | 9.3 (#2) | 8.9 (#6) |
| AI features | Features include AI caption writing, content inspiration and Uma, an AI analyst that provides insights from social data. | Planable AI can generate or rewrite captions, read captions from images and videos, suggest hashtags and recommend posts based on prior content. |
| Collaboration | Teams can submit posts for approval, collect feedback, share calendars and assign role-based permissions. | Teams can comment, suggest edits, annotate content, share one-time review links and hide posts from clients. |
| Company history | The product began as Statigram in 2011, rebranded to Iconosquare in 2015, joined Wedia Group in 2022 and joined Positive in 2026. | Planable says it began at a Transylvania hackathon in 2016, joined Techstars in London in 2017, reached 5,000 customers in 2023 and joined SE Ranking in 2025. |
| Founded | 2011 | 2016 |
| Free plan | Yes | Yes |
| Integrations | Official integrations include Zapier, Slack notifications through Zapier, Adobe Express, OneDrive and Dropbox; Canva import is listed as coming soon. | Official integrations include Canva, Slack, Zapier, viaSocket, iCal calendars, a Public API and an MCP connector for AI assistants. |
| Rating on Apple App Store | No aggregate rating shown; Apple says the app has not received enough ratings or reviews | 4.6 out of 5 from 225 ratings. |
| Rating on Capterra | 4.4 out of 5 from 69 reviews | 4.5 out of 5 from 326 reviews. |
| Rating on G2 | 4.4 out of 5 from 136 reviews | 4.6 out of 5 from 1,123 reviews. |
| Rating on GetApp | 4.4 out of 5 from 69 reviews | 4.5 out of 5 from 326 reviews. |
| Rating on Google Play | 3.5 out of 5 from 1.73K reviews | 3.6 out of 5 from 446 reviews. |
| Rating on Software Advice | 4.4 out of 5 from 69 reviews | 4.5 out of 5 from 326 reviews. |
| Rating on Trustpilot | 2.6 out of 5 from 4 reviews | 4.4 out of 5 from 71 reviews. |
| Rating on TrustRadius | 5 out of 10 from 21 reviews and ratings | 8.5 out of 10 from 8 reviews and ratings. |
Plans
Iconosquare
- FreeFree
- Starter€9 a month
- Launch€33 a month
- Scale€69 a month
- Custom$119 a month
- CustomPriced on request
Planable
- FreeFree
- Basic$33 a month
- Basic$39 a month
- BasicPriced on request
- Pro$49 a month
- Pro$59 a month
- ProPriced on request
- EnterprisePriced on request
- Social Inbox add-on$9 a month
- Analytics add-on$14 a month
In their own words
Iconosquare
Iconosquare is a social media management platform centered on analytics, scheduling, publishing, reporting, collaboration, and social listening. It supports Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, and YouTube; X features are available on Launch, Scale, and Custom. Analytics cover reach, engagement, and audience demographics. The scheduler handles posts, Stories, and Reels, with limits that depend on plan. AI features include caption writing, content inspiration, and Uma, an analyst that draws insights from social data. The free plan supports one user and two profiles, with basic analytics and 10 scheduled posts per month per profile. Paid plans start at €15 per month billed annually; the 14-day paid-plan trial requires no credit card. Companion apps are available for iOS and Android smartphones, while tablet access uses the mobile-responsive website. Iconosquare lists integrations including Zapier, Adobe Express, OneDrive, Slack, Dropbox, and Canva, though several are marked as coming soon. API access is included with Custom. The company states it is 100% EU GDPR compliant and says it serves brands and agencies.