Iconosquare vs Post Planner
Iconosquare
iconosquare.comPost Planner
postplanner.comSide by side
| Figure | Iconosquare | Post Planner |
|---|---|---|
| Price from | Free | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 6 | 7 |
| Spec score · Social Media Management Tools | 9.3 (#6) | 8.2 (#41) |
| AI features | Features include AI caption writing, content inspiration and Uma, an AI analyst that provides insights from social data. | Optional AI features provide assisted caption and content generation and AI image generation. |
| Analytics | Iconosquare advertises more than 100 real-time metrics, best-time recommendations, custom dashboards and automated white-label reports. | Analytics can sort post history by likes, comments, shares or clicks and re-queue top performers in one click. |
| Free plan | Yes | Yes |
| Headquarters | Limoges, France | Ogden, Utah, United States |
| Integrations | Official integrations include Zapier, Slack notifications through Zapier, Adobe Express, OneDrive and Dropbox; Canva import is listed as coming soon. | Content sources include public Facebook pages, Twitter accounts, Reddit subreddits, RSS feeds, Google, YouTube, Giphy, Unsplash, Pixabay and Pexels. |
| Scheduling | Its calendar can schedule and auto-publish posts across the supported networks, including Stories, Reels and Shorts where APIs allow. | The service schedules posts to Instagram, Facebook, Google, TikTok, LinkedIn, Pinterest, Twitter, YouTube, Threads and Bluesky. |
| Security and privacy | Iconosquare states that personal-data processing follows GDPR and identifies itself as an EU GDPR-compliant service. | Post Planner says it does not sell personal data and uses Stripe, Amazon Web Services, Intercom and Google service providers to operate the service. |
| Support | Custom includes personalized onboarding and ongoing support, while the pricing page describes tailored onboarding, training and priority support for that plan. | All listed plans include customer support by email and in-app chat. |
| Supported networks | The platform supports Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube. | Facebook,Instagram,Threads,Google Business,LinkedIn,Pinterest,TikTok,X/Twitter,YouTube,Bluesky |
Plans
Iconosquare
- FreeFree
- Starter€9 a month
- Launch€33 a month
- Scale€69 a month
- Custom$119 a month
- CustomPriced on request
Post Planner
- FreeFree
- StarterPrice not published
- GrowthPrice not published
- BusinessPrice not published
- Agency$179 a month
- Agency + 50$329 a month
- Agency + 3 * 50$629 a month
In their own words
Iconosquare
Iconosquare is a social media management platform centered on analytics, scheduling, publishing, reporting, collaboration, and social listening. It supports Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, and YouTube; X features are available on Launch, Scale, and Custom. Analytics cover reach, engagement, and audience demographics. The scheduler handles posts, Stories, and Reels, with limits that depend on plan. AI features include caption writing, content inspiration, and Uma, an analyst that draws insights from social data. The free plan supports one user and two profiles, with basic analytics and 10 scheduled posts per month per profile. Paid plans start at €15 per month billed annually; the 14-day paid-plan trial requires no credit card. Companion apps are available for iOS and Android smartphones, while tablet access uses the mobile-responsive website. Iconosquare lists integrations including Zapier, Adobe Express, OneDrive, Slack, Dropbox, and Canva, though several are marked as coming soon. API access is included with Custom. The company states it is 100% EU GDPR compliant and says it serves brands and agencies.
Post Planner
Post Planner is a social media application for scheduling, organizing, and creating posts for businesses and individuals. It schedules content across Facebook, Instagram, Google, TikTok, LinkedIn, Pinterest, Twitter, YouTube, Threads, and Bluesky; scheduled posts publish to connected networks without mobile approval. Users can draw on a range of content sources, upload batches of images or posts, and rotate content by category or recycle selected strong performers. Analytics sort post history by likes, comments, shares, or clicks, with top-performing posts available to queue again. Optional AI tools assist with captions and content generation and can generate images. Post Planner has a free plan for one social account and one user, with limits on scheduled and daily posts. Paid plans are listed from $9/mo when billed annually, and a 7-day trial is noted. The service runs on web, iOS, and Android, and all listed plans include email and in-app chat support. The company says it is built for small businesses and solopreneurs, with Agency plans for larger teams.