Iconosquare vs Postly
Iconosquare
iconosquare.comPostly
postly.aiSide by side
| Figure | Iconosquare | Postly |
|---|---|---|
| Price from | Free | $8/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 8 |
| Spec score · Social Media Management Tools | 9.3 (#6) | 8.9 (#16) |
| Free plan | Yes | No |
| Headquarters | Limoges, France | Middletown, Delaware, United States |
| Integrations | Official integrations include Zapier, Slack notifications through Zapier, Adobe Express, OneDrive and Dropbox; Canva import is listed as coming soon. | Listed integrations include Instagram, Facebook, YouTube, LinkedIn, TikTok, Pinterest, X, Threads, Bluesky, Google Business Profile, Telegram, Discord, WhatsApp, WordPress, Ghost, Shopify, WooCommerce, and Google Sheets. |
| Product | Iconosquare is an analytics-first social media management platform for scheduling, publishing, analytics, reporting, collaboration and social listening. | Postly describes itself as a social publishing and marketing workspace for creators, founders, agencies, businesses, and marketing teams. |
| Publishing | The scheduler supports creating and scheduling posts, including Stories and Reels, with content scheduling limits that vary by plan. | Postly lets users create, schedule, and publish content across supported social channels and blogs. |
| Support | Custom includes personalized onboarding and ongoing support, while the pricing page describes tailored onboarding, training and priority support for that plan. | The security page directs account security, suspicious activity, access, or compliance questions to Postly support at [email protected]. |
| Supported networks | The platform supports Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube. | X/Twitter,Instagram,Facebook,YouTube,LinkedIn,TikTok,Pinterest,Google Business Profile,Bluesky,Threads |
Plans
Iconosquare
- FreeFree
- Starter€9 a month
- Launch€33 a month
- Scale€69 a month
- Custom$119 a month
- CustomPriced on request
Postly
- Pro$16 a month
- Enterprise$299 a month
- Custom Telegram Bot$8 a month
- Pro$16 a month
- Shopify Publishing$16 a month
- AI Studio$24 a month
- Postly X-Pro$24 a month
- Enterprise Core$2,870.40 a year
In their own words
Iconosquare
Iconosquare is a social media management platform centered on analytics, scheduling, publishing, reporting, collaboration, and social listening. It supports Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, and YouTube; X features are available on Launch, Scale, and Custom. Analytics cover reach, engagement, and audience demographics. The scheduler handles posts, Stories, and Reels, with limits that depend on plan. AI features include caption writing, content inspiration, and Uma, an analyst that draws insights from social data. The free plan supports one user and two profiles, with basic analytics and 10 scheduled posts per month per profile. Paid plans start at €15 per month billed annually; the 14-day paid-plan trial requires no credit card. Companion apps are available for iOS and Android smartphones, while tablet access uses the mobile-responsive website. Iconosquare lists integrations including Zapier, Adobe Express, OneDrive, Slack, Dropbox, and Canva, though several are marked as coming soon. API access is included with Custom. The company states it is 100% EU GDPR compliant and says it serves brands and agencies.
Postly
Postly is a social publishing and marketing workspace for creators, founders, agencies, businesses, and marketing teams. It creates, schedules, and publishes content across supported social channels and blogs. AI tools assist with writing and optimization, while AI Studio generates campaign images and video. Teams can use shared workspaces, roles, drafts, notes, client feedback, and content approvals. Publishing options include bulk uploads, recurring posts, automated posting from sources such as feeds and products, and Google Sheets workflows. Its CRM brings supported messages, comments, reviews, contacts, auto-replies, and follow-up reminders into shared workflows. Pro costs $16 a month with a five-channel minimum; it includes five channels, unlimited scheduled posts, unlimited team members and workspaces, 100 GB cloud storage, and videos up to 10 GB. Postly also offers Enterprise at $299 a month, configured with sales, with 25 channels included. A seven-day trial is available, but there is no free plan. Platforms listed are Android, API, iOS, macOS, web, and Windows.