Iconosquare vs Publer
Iconosquare
iconosquare.com
Publer
publer.comSide by side
| Figure | Iconosquare | Publer |
|---|---|---|
| Price from | Free | $5/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 6 | 4 |
| Spec score · Social Media Marketing | 9.3 (#1) | 7.7 (#19) |
| Spec score · Social Media Management Tools | 9.3 (#6) | 8.2 (#37) |
| Spec score · Social Tools | 9.3 (#2) | 7.7 (#23) |
| Founded | 2011 | 2012 |
| Free plan | Yes | Yes |
| Headquarters | Limoges, France | Tirana, Albania |
| Supported networks | The platform supports Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube. | Facebook,Instagram,X/Twitter,LinkedIn,Pinterest,Google Business Profiles,YouTube,WordPress,TikTok,Telegram,Mastodon,Threads,Bluesky |
Plans
Iconosquare
- FreeFree
- Starter€9 a month
- Launch€33 a month
- Scale€69 a month
- Custom$119 a month
- CustomPriced on request
Publer
- FreeFree
- Professional$5 a month
- Business$10 a month
- EnterprisePrice not published
In their own words
Iconosquare
Iconosquare is a social media management platform centered on analytics, scheduling, publishing, reporting, collaboration, and social listening. It supports Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, and YouTube; X features are available on Launch, Scale, and Custom. Analytics cover reach, engagement, and audience demographics. The scheduler handles posts, Stories, and Reels, with limits that depend on plan. AI features include caption writing, content inspiration, and Uma, an analyst that draws insights from social data. The free plan supports one user and two profiles, with basic analytics and 10 scheduled posts per month per profile. Paid plans start at €15 per month billed annually; the 14-day paid-plan trial requires no credit card. Companion apps are available for iOS and Android smartphones, while tablet access uses the mobile-responsive website. Iconosquare lists integrations including Zapier, Adobe Express, OneDrive, Slack, Dropbox, and Canva, though several are marked as coming soon. API access is included with Custom. The company states it is 100% EU GDPR compliant and says it serves brands and agencies.