Iconosquare vs SocialPilot
Iconosquare
iconosquare.com
SocialPilot
socialpilot.coSide by side
| Figure | Iconosquare | SocialPilot |
|---|---|---|
| Price from | Free | $25/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 8 |
| Spec score · Social Media Marketing | 9.3 (#1) | 8.6 (#12) |
| Spec score · Social Media Management Tools | 9.3 (#6) | 9.3 (#4) |
| Spec score · Social Tools | 9.3 (#2) | 8.6 (#12) |
| Analytics | Iconosquare advertises more than 100 real-time metrics, best-time recommendations, custom dashboards and automated white-label reports. | SocialPilot tracks post and page views, likes, comments, and shares. |
| Collaboration | Teams can submit posts for approval, collect feedback, share calendars and assign role-based permissions. | Team and client workflows include commenting, feedback, approvals, and client approval controls. |
| Documentation | The help center contains feature guides, KPI-calculation explanations, account and plan help, troubleshooting, app guidance and product changes. | The help center is organized into extensive sections covering setup, account connections, posting, scheduling, content, collaboration, analytics, white label, integrations, billing, and reviews. |
| Free plan | Yes | No |
| Headquarters | Limoges, France | Lewes, Delaware, United States |
| Mobile apps | Iconosquare Companion is available through the App Store for iOS and Google Play for Android. | SocialPilot provides iOS and Android apps for scheduling, social management, and review management. |
| Rating on Apple App Store | No aggregate rating shown; Apple says the app has not received enough ratings or reviews | 3.0 out of 5 from 17 ratings |
| Rating on Capterra | 4.4 out of 5 from 69 reviews | 4.4 out of 5 from 376 reviews |
| Rating on G2 | 4.4 out of 5 from 136 reviews | 4.5 out of 5 from 848 reviews |
| Rating on GetApp | 4.4 out of 5 from 69 reviews | 4.4 out of 5 from 376 reviews |
| Rating on Google Play | 3.5 out of 5 from 1.73K reviews | 4.2 out of 5 from 2.25K reviews |
| Rating on Trustpilot | 2.6 out of 5 from 4 reviews | 4.1 out of 5 from 58 reviews |
| Supported networks | The platform supports Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube. | Facebook,Instagram,TikTok,X (Twitter),LinkedIn,Threads,YouTube,Pinterest,Google Business,Bluesky |
| What it does | Iconosquare is a social-media analytics and management platform for scheduling, publishing, reporting, collaboration, conversations and listening. | SocialPilot is a hosted social-media marketing platform for automating publishing and analyzing post performance. |
Plans
Iconosquare
- FreeFree
- Starter€9 a month
- Launch€33 a month
- Scale€69 a month
- Custom$119 a month
- CustomPriced on request
SocialPilot
- Standard$40 a month
- Premium$100 a month
- Ultimate$200 a month
- Essentials$25 a month
- Standard$42 a month
- Premium$85 a month
- Ultimate$170 a month
- EnterprisePriced on request
In their own words
Iconosquare
Iconosquare is a social media management platform centered on analytics, scheduling, publishing, reporting, collaboration, and social listening. It supports Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, and YouTube; X features are available on Launch, Scale, and Custom. Analytics cover reach, engagement, and audience demographics. The scheduler handles posts, Stories, and Reels, with limits that depend on plan. AI features include caption writing, content inspiration, and Uma, an analyst that draws insights from social data. The free plan supports one user and two profiles, with basic analytics and 10 scheduled posts per month per profile. Paid plans start at €15 per month billed annually; the 14-day paid-plan trial requires no credit card. Companion apps are available for iOS and Android smartphones, while tablet access uses the mobile-responsive website. Iconosquare lists integrations including Zapier, Adobe Express, OneDrive, Slack, Dropbox, and Canva, though several are marked as coming soon. API access is included with Custom. The company states it is 100% EU GDPR compliant and says it serves brands and agencies.
SocialPilot
SocialPilot has no write-up on Specifiction yet; its figures are above.