Iconosquare vs Sotrender
Iconosquare
iconosquare.comSotrender
sotrender.comSide by side
| Figure | Iconosquare | Sotrender |
|---|---|---|
| Price from | Free | $80/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 6 | 4 |
| Spec score · Social Media Analytics Software | 9.3 (#1) | 7.6 (#24) |
| Spec score · Social Analytics | 9.4 (#1) | 7.6 (#13) |
| Analytics | Iconosquare advertises more than 100 real-time metrics, best-time recommendations, custom dashboards and automated white-label reports. | The product analyzes reach, engagement, content performance, demographics, customer service metrics, and organic and paid campaigns. |
| Founded | 2011 | 2010 |
| Headquarters | Limoges, France | Warsaw, Poland |
| Security and privacy | Iconosquare states that personal-data processing follows GDPR and identifies itself as an EU GDPR-compliant service. | Sotrender says its application processes personal data and identifies SmartNet Research & Solutions sp. z o.o. as the data administrator, with a data protection officer contact. |
| Support | Custom includes personalized onboarding and ongoing support, while the pricing page describes tailored onboarding, training and priority support for that plan. | Essential includes chat and email support; Plus and higher tiers also list phone and e-meeting support. |
| Trial | The paid-plan trial lasts 14 days, requires no credit card and includes access to features across the listed social networks. | The seven-day trial requires no credit card and the pricing FAQ says the account deactivates afterward without charging the user. |
Plans
Iconosquare
- FreeFree
- Starter€9 a month
- Launch€33 a month
- Scale€69 a month
- Custom$119 a month
- CustomPriced on request
Sotrender
- Essential$80 a month
- Plus$200 a month
- Expert$355 a month
- CustomPriced on request
In their own words
Iconosquare
Iconosquare is a social media management platform centered on analytics, scheduling, publishing, reporting, collaboration, and social listening. It supports Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, and YouTube; X features are available on Launch, Scale, and Custom. Analytics cover reach, engagement, and audience demographics. The scheduler handles posts, Stories, and Reels, with limits that depend on plan. AI features include caption writing, content inspiration, and Uma, an analyst that draws insights from social data. The free plan supports one user and two profiles, with basic analytics and 10 scheduled posts per month per profile. Paid plans start at €15 per month billed annually; the 14-day paid-plan trial requires no credit card. Companion apps are available for iOS and Android smartphones, while tablet access uses the mobile-responsive website. Iconosquare lists integrations including Zapier, Adobe Express, OneDrive, Slack, Dropbox, and Canva, though several are marked as coming soon. API access is included with Custom. The company states it is 100% EU GDPR compliant and says it serves brands and agencies.