ICPExplorer vs Mastiff Software Sales Productivity Analytics Platform

ICPExplorer is stand-alone software for building and owning an Ideal Customer Profile database. Users define profiles by industry, company size, technology, and growth signals, then enrich company records with size, tech stack, funding, and growth indicators. Signal-based scoring explains why an account fits. A demo can generate similar companies from one URL and score them by industry, size, and technology. CSV export is available, while the demo provides a five-row export and a copy-top-five option. The local, no-signup demo uses synthetic data and is limited to 20 rows and three sessions per day. Starter is free with 25 enrichments, one ICP, and CSV export. Growth costs €490, paid once, includes the first-year SLA, and offers optional renewal at €120/year. Enterprise / Agency pricing is custom, with higher limits, multi-seat use, on-prem options, and optional CRM sync. The perpetual license continues without renewal, but new updates require an active SLA.

Mastiff Software Sales Productivity Analytics Platform helps go-to-market leaders assess sales scenarios and ideal customer profile characteristics in support of sales productivity. Its dashboard analyzes productivity and efficiency for companies, teams, and individual salespeople, while a time-series view tracks trends that may reveal opportunities or risks. Users provide weekly or monthly sales-data exports in Excel or CSV format; direct CRM integration is not required. Mastiff describes the platform as complementary to 6sense and providers such as ZoomInfo, LinkedIn, and Apollo, but it does not supply account or contact lists. The free version covers predetermined employee-size segments and quarterly bookings reporting by employee-size segment, and is downloaded through Tableau Public. Professional costs $490 a month for up to 10 salespeople and includes firmographic enrichment and CRM integration performed for the customer. Enterprise costs $890 a month for up to 10 salespeople and includes a pipeline analytics dashboard organized by ICP criteria, weekly onboarding sessions, and a named customer success manager. Custom ICP enrichment is an optional Enterprise add-on priced by scope.