iHOUSEweb vs Lofty
iHOUSEweb
ihouseweb.com
Lofty
lofty.comSide by side
| Figure | iHOUSEweb | Lofty |
|---|---|---|
| Price from | $149.98/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 4 | 4 |
| Spec score · Real Estate Website Builders | 8.2 (#9) | 8.1 (#11) |
| CRM | TurboLeads includes a CRM and mobile app, with tools to manage leads, contacts, tasks, saved searches, and HouseTrack updates. | Its real-estate CRM provides lead scoring, Smart Plans, property alerts, lead routing, team management and performance tracking. |
| Founded | 1999 | 2012 |
| Headquarters | Roseville, California, United States | Phoenix, Arizona, United States |
| Integrations | The platform supports Facebook and Google sign-in, Facebook listing auto-posting, Google Analytics, Google Ads, and Zillow testimonial imports. | Official integration pages name Dotloop, Brokermint, Gmail, BombBomb, MailChimp, Microsoft Exchange, Google Calendar, Zapier, Microsoft Teams and Piesync. |
| Lead generation | Listed lead-generation features include Teaser Registration, customizable lead forms, landing pages, email marketing campaigns, and HouseTrack listing notifications. | Lofty says it offers more than 33 lead-generation methods, including Google PPC, Google Local Services Ads, cross-platform marketing, Bloom and Blast. |
| MLS coverage | The company says it supports over 500 MLS areas, and its pricing FAQ says it has relationships with 575 MLSs. | The IDX website page advertises access to hundreds of MLS feeds and lists 400-plus MLS integrations. |
Plans
iHOUSEweb
- Agent Pro$149.98 a month
- Team Pro$199.98 a month
- Office Pro$399.98 a month
- Free TrialPrice not published
Lofty
- Lofty AgentPriced on request
- Lofty BrokerPriced on request
- Lofty EnterprisePriced on request
- Lofty TeamPriced on request
In their own words
iHOUSEweb
iHOUSEweb provides real estate professionals with websites that combine IDX property search, CRM, and digital marketing tools. Search presents listing results alongside a map, with filters that update during browsing, several map modes, and instant browsing. Website features include templates, responsive designs, an editor, blog, SEO options, forms, and unlimited pages, listings, and photos. Lead-generation tools include Teaser Registration, landing pages, email campaigns, and HouseTrack notifications; TurboLeads adds CRM and a mobile app for managing leads, contacts, tasks, and saved searches. Plans start at $149.98/mo, and some MLSs may charge additional fees. The 14-day trial includes Pro-level features, but IDX search uses dummy data. iHOUSEweb says it supports over 500 MLS areas, while its pricing FAQ cites relationships with 575 MLSs. It serves individual agents, teams, and brokerages, with onboarding, training videos, and U.S.-based phone support advertised.