iHOUSEweb vs Placester
iHOUSEweb
ihouseweb.comPlacester
placester.comSide by side
| Figure | iHOUSEweb | Placester |
|---|---|---|
| Price from | $149.98/mo | $5/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 4 | 6 |
| Spec score · Real Estate Website Builders | 8.2 (#9) | 8.7 (#5) |
| CRM | TurboLeads includes a CRM and mobile app, with tools to manage leads, contacts, tasks, saved searches, and HouseTrack updates. | Starter includes a simple CRM with autoresponders for lead management. |
| Founded | 1999 | LinkedIn lists the founding year as 2011. |
| Integrations | The platform supports Facebook and Google sign-in, Facebook listing auto-posting, Google Analytics, Google Ads, and Zillow testimonial imports. | Placester documents integrations with TotalBrokerage through Zapier or lead forwarding. |
| Product | iHOUSEweb offers real estate professionals websites with integrated IDX search, CRM, and digital marketing tools. | Placester provides an AI-powered platform for real estate professionals to build and manage websites and marketing. |
| Support | The company advertises one-on-one onboarding, training videos, and a dedicated U.S.-based support team; support can be reached by phone at 866-645-7700. | Placester provides support through its customer support site, which includes a contact form and help articles. |
Plans
iHOUSEweb
- Agent Pro$149.98 a month
- Team Pro$199.98 a month
- Office Pro$399.98 a month
- Free TrialPrice not published
Placester
- Active agent site$5 a month
- IDX support fee$25 a month
- Starter$64 a month
- Advanced$120 a month
- Office Builder Plan$240 a month
- Concierge Custom$1,250 a month
In their own words
iHOUSEweb
iHOUSEweb provides real estate professionals with websites that combine IDX property search, CRM, and digital marketing tools. Search presents listing results alongside a map, with filters that update during browsing, several map modes, and instant browsing. Website features include templates, responsive designs, an editor, blog, SEO options, forms, and unlimited pages, listings, and photos. Lead-generation tools include Teaser Registration, landing pages, email campaigns, and HouseTrack notifications; TurboLeads adds CRM and a mobile app for managing leads, contacts, tasks, and saved searches. Plans start at $149.98/mo, and some MLSs may charge additional fees. The 14-day trial includes Pro-level features, but IDX search uses dummy data. iHOUSEweb says it supports over 500 MLS areas, while its pricing FAQ cites relationships with 575 MLSs. It serves individual agents, teams, and brokerages, with onboarding, training videos, and U.S.-based phone support advertised.
Placester
Placester is a website and marketing platform for real estate professionals, with AI-assisted editing, property listings and lead-management tools. Users can revise sites by chatting with AI or using point-and-click controls. Placester says it integrates with over 600 US MLSs to display IDX listings. Upgraded Property Search filters listings by fields supported by the MLS, including type, price, beds and baths, status, size and location. Simple CRM supports contact imports, autoresponders, drip campaigns and email blasts. Office Builder includes tools to invite agents, manage their information, route CRM leads and assign brokerage templates. Social Automation can publish listing and blog videos to connected Facebook Pages and linked Instagram accounts, but requires an active add-on. Placester lists Android, iOS and web access, and a mobile app for account requests and lead replies. CRM and lead-nurturing marketing advertises a 30-day trial. An active agent site costs $5 a month for each launched site, prorated for time used under an Office Builder or Broker Pro subscription. Each approved IDX integration incurs a $25 a month support fee after contract approval.