impact.com Advocate vs Mention Me

impact.com Advocate is a customer referral marketing product for businesses running advocacy programs. It supports referrals, link and code sharing, reviews and testimonials. Customer segmentation helps organize participants into groups, while program analytics provide performance information. Salesforce is the listed CRM integration. Advocate runs on the web, Android and iOS, covering browser and mobile access for businesses and customers. The service uses paid pricing available on request and has no free plan. Its feature set centers on referral activity plus customer-led promotion through reviews, testimonials and shared links or codes. Organizations can assess whether those activities match their program structure, whether Salesforce is the CRM connection they need, and whether quote-based purchasing fits their budget. The platform does not list additional CRM integrations or a free tier in the supplied details.

Mention Me is an AI-powered customer advocacy and referral marketing platform for brands. Its Product Referral feature tracks who shares products, which products they recommend, and whether those shares lead to sales. Name Share lets a customer recommend a brand in conversation, with a friend entering the customer’s name at checkout. Brands can run cohort A/B tests and use Propensity to Refer machine learning to tailor messages and actions to customer segments. The dashboard reports referral revenue and new-customer average order value, alongside advocacy insights and optimisation tips. Integrations and partners include Emarsys, Klaviyo, Attentive, Shopify, Trustpilot, and Feefo; APIs and webhooks can connect other customer platforms. Mention Me says it is ISO 27001 certified and GDPR and PECR compliant, with data encrypted in transit and at rest. It says the platform is hosted by AWS in a multi-zone data centre in Ireland, and undergoes annual third-party security audits and penetration tests every six months. The service is available on the web and through an API. Pricing is on request, and a 60-day trial is offered. Mention Me was founded in 2013 and is headquartered in London.