ImpactGuru vs Ketto

ImpactGuru is an online technology platform that connects donors with people or organizations seeking funds. It supports medical, personal, social, creative and charitable campaigns. A fundraiser can be prepared by adding details, images, a story and supporting documents. The Campaigner app offers a personalized dashboard, donation updates, chat support, document uploads and withdrawals on Android and iOS; the platform also runs on the web. ImpactGuru says there is no set fundraising ceiling and reports campaigns reaching Rs. 14 crores. Contributions are treated as donations or gifts, not amounts that must be repaid to donors. Campaigns must first pass the platform’s approval criteria. Due diligence includes identity checks, hospital or NGO and beneficiary-account verification, document review and content moderation. The company also describes algorithmic fraud monitoring and review by an in-house trust team. It says support agents respond within 24 hours. A free plan is available, while payments carry a 3% processing and donor support fee; international card and cross-border fees may also apply. Recurring donations and card and wallet payments are supported.

Ketto is an online intermediary for crowdfunding medical, social, and charitable causes, connecting campaigners with contributors. It lists fundraising options for individuals, NGOs, corporates, and education causes, and supports recurring donations. Campaign features depend on the plan: Bronze includes automated story creation, while Silver and Gold provide personalised stories. Gold also lists campaign visibility from Ketto. Plus & Amplify adds promotions and advertising, social media marketing, a crowdfunding coach, and a whitelabel microsite. Videographers can help campaigners with fundraiser videos from ideation and scripting through production and post-production. The service is available on Android, iOS, and web. Ketto lists a 3% fee for local and foreign payment gateways, with 18% GST charged on the success fee and gateway fee. Campaigners must submit required documents and complete identity verification before withdrawing funds. After a withdrawal request, INR payouts can take 1–2 working days and USD payouts 5–7 working days. Ketto is headquartered in Mumbai, Maharashtra, India.