Ketto

Ketto is a crowdfunding service for medical, social and charitable campaigns, aimed at individuals and organisations raising money for a cause. Its free entry plan and stepped-up campaign support suit fundraisers who want help with presentation or promotion. The percentage-based charges and withdrawal checks are significant trade-offs.

Overview

Ketto connects contributors with campaigners, including individuals, NGOs, corporates and education causes, and supports recurring donations. The plans range from automated story creation to personalised campaign help and marketing. That gives campaigners room to pay for more support, but the higher tiers make most sense when their added services justify a share of funds raised.

Campaign video support spans ideation and scripting, pre-production, production and post-production. It may suit organisers who need production help, although it is not tied to a particular plan. Before withdrawing funds, campaigners must verify identity with an OTP and accepted identification document, and upload required documents for approval. After a withdrawal request, INR payouts can take 1–2 working days and USD payouts 5–7 working days.

Key features

Story creation: Bronze automates the campaign story; Silver, Gold and Plus & Amplify provide personalised creation. Bronze is the economical fit for campaigners willing to use an automated story, while the paid options suit those who want a more tailored presentation.

Promotion and campaign guidance: Silver and Gold include a dedicated crowdfunding expert and custom promotional banner. Gold adds visibility from Ketto and cashback offers. Plus & Amplify adds promotions and advertising, social media marketing, a crowdfunding coach and a whitelabel microsite, making it the broadest option for campaigns seeking active promotion.

Payment handling: Ketto says it uses 128-bit encryption and does not store customers’ credit card information; payment details remain temporarily with the payment gateway during a transaction. This is a stated security approach, not a substitute for weighing the fees.

Pricing

Ketto uses a freemium model. Bronze is free, but free does not mean fee-free: a 3% payment gateway fee applies, and 18% GST is charged on Ketto’s success fee and the gateway fee.

PlanPriceWhat it includesBronze (Standard Plan)freeAutomated story creation, Android/iOS app and customer support.Silver5.00 % per contactPersonalised story creation, Android/iOS app, dedicated crowdfunding expert and custom promotional banner.Gold7.00 % per contactSilver’s listed features, plus campaign visibility from Ketto and cashback offers.Plus & AmplifyCustom pricingPersonalised story creation, dedicated expert, promotions and advertising, social media marketing, crowdfunding coach and whitelabel microsite.Silver and Gold both carry a 3% payment gateway fee and 18% GST on the success fee and gateway fee, so their platform percentages are not the only charges to consider. Silver is the more restrained paid step for tailored stories and expert support; Gold costs more in exchange for added visibility and cashback offers. Plus & Amplify is for campaigners seeking a fuller marketing package, but its custom pricing calls for a direct cost comparison before committing.

Platforms

Ketto is available on Android, iOS and the web. The app inclusion is stated for Bronze, Silver and Gold; the platform list also includes web access.

Who it's for

Ketto is a reasonable fit for individuals and organisations running medical, social, charitable or education fundraisers, especially when tailored storytelling, expert help or promotion matters. Bronze suits a campaigner prioritising a free starting point and accepting automated story creation. Campaigners seeking substantial marketing support should compare Plus & Amplify’s custom price with the value they expect from its services. Those unwilling to pay percentage fees or complete identity and document checks before withdrawal should look elsewhere.

Pros and cons

Pro: A free Bronze plan offers automated story creation, customer support and Android/iOS access, giving campaigners an entry point without a platform percentage stated for that tier.

Pro: Paid tiers add a clear progression from personalised stories and expert support to visibility, cashback and a broader marketing package.

Pro: Video assistance covers the production process from ideation through post-production, which can help organisers who need support beyond written campaign copy.

Con: A 3% gateway fee applies to funds raised, with 18% GST on the success fee and gateway fee; paid plans also charge a platform percentage.

Con: Withdrawals depend on identity verification and approval of required documents, and payment timing begins after the request rather than at campaign close.

Con: Plus & Amplify has custom pricing, making its cost harder to weigh against the fixed percentage plans.

Alternatives

For charities that want a free starting plan and support across Android, iOS, web and API, JustGiving offers a free Start plan with no monthly subscription fee, though standard processing fees and a 5% Gift Aid reclaim fee apply. LaunchGood is another free option across Android, iOS and web, with no platform fee but card processing charges of 2.9% + 30¢ per transaction and an optional checkout tip. For a free fundraiser with zero platform fees and a voluntary tipping model, Milaap may suit campaigners who prefer that pricing structure; actual payment processing charges still apply.

AdoptAClassroom.org is an alternative for eligible U.S. educators, with donations issued as online credit for marketplace or Teacher Choice purchases. Fundiful offers a free private-label crowdfunding option with no startup costs, monthly fees or Fundiful percentage fee; card processor fees may apply. M-Changa may suit fundraisers who want free setup, bearing in mind its one-active-fundraiser-per-phone-line limit and minimum withdrawal balance. FundRazr offers free options with no platform fee; ImpactGuru is another alternative, with an Assisted plan priced at $3 as a one-time purchase on the amount raised.

Browse Nonprofit Crowdfunding Software for more options in the category.

Verdict

Choose Ketto if you are raising money for a cause and value a free starting tier with a path to personalised storytelling, expert guidance and promotion. The main reason to look elsewhere is the combined gateway and platform charges, alongside the identity and document approval required before withdrawals. It is strongest for campaigners who can use its support; those prioritising a fee structure with no platform percentage should compare alternatives first.