Incogni vs VALT Data Broker Removal

Incogni is a personal data removal service that contacts data brokers and people-search sites for customers, requesting deletion of their personal information. It sends recurring automated requests and provides progress reports, with plans covering more than 420 data broker sites. Unlimited plans add custom removals across more than 3,000 additional sites and unlimited custom requests. Family and Family Unlimited plans support up to five members. The web app provides account and data management on desktop, laptop, or tablet; customers in the United States can use iOS and Android apps for removal progress and scam-protection features. Incogni says it uses encrypted transfers, strong password requirements, optional two-factor authentication, primarily EU-based infrastructure, and GDPR-compliant processing. All plans include 24/7 live chat and a 30-day money-back guarantee. Standard costs $95.88 a year (billed $95.88 annually), while listed annual plans range through Family Unlimited at $22.99 a year (billed $275.88 annually).

VALT Data Broker Removal scans more than 1,000 broker databases and sends deletion requests for individual users. VALT says it files requests under CCPA, GDPR, and state privacy laws, then monitors for relistings and submits requests again when information reappears. Examples of brokers include Spokeo, Whitepages, Intelius, and BeenVerified. Removal times vary by broker, so the service describes its approach as ongoing exposure reduction rather than a one-time result. The exposure scan is free, requires no account or card, and does not ask for an SSN or government ID. VALT says its zero-knowledge design prevents the company and employees from seeing, accessing, or reconstructing raw personal data. Its privacy policy also describes encryption in transit and at rest, access controls, and regular security audits. The free plan includes dVPN protection, ad-supported secure browsing, connected apps, data widgets, and a seven-day activity lookback. Paid data erasure starts at $119.99/yr; the VALTIMATE plan is $239.99 per year and adds a dedicated removal specialist and custom removal requests.