Independent Analytics vs Umami
Independent Analytics
independentwp.com
Umami
umami.isSide by side
| Figure | Independent Analytics | Umami |
|---|---|---|
| Price from | $4.08/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Linux | — | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | Yes |
| Plans published | 7 | 4 |
| Spec score · Web analytics tools | 8.5 (#35) | 9.1 (#10) |
| Spec score · Website Analytics | 8.6 (#11) | 8.4 (#16) |
| API access | Yes | Yes |
| Ecommerce tracking | Yes | Yes |
| Free plan | Yes | Yes |
| Integrations | The maker lists eCommerce integrations including WooCommerce, FluentCart, SureCart, Easy Digital Downloads, and Paid Memberships Pro. | The integrations documentation lists plugins for platforms including WordPress, VuePress, Gatsby, Nuxt, Craft CMS, and Docusaurus, plus JavaScript, PHP Laravel, Python, and Go APIs. |
| Privacy | The maker says Independent Analytics does not store personal data and does not use cookies; it hashes an IP address with a User Agent and salt to create a visitor ID. | Umami says standard web analytics uses no cookies, does not track visitors across websites, and does not collect directly identifying information or sell data. |
| Product | Independent Analytics is a WordPress analytics plugin that reports website traffic and visitor activity. | Umami is an open-source web and product analytics platform for understanding traffic, campaigns, visitor behavior, conversions, retention, and revenue. |
| Session recordings | No | Yes |
Plans
Independent Analytics
- Free VersionFree
- PRO Standard$49 a year
- PRO Hobbyist$79 a year
- PRO Agency$199 a year
- Pro Standard (annual)$49 a year
- Pro Hobbyist (annual)$79 a year
- Pro Agency (annual)$199 a year
In their own words
Independent Analytics
Independent Analytics has no write-up on Specifiction yet; its figures are above.
Umami
Umami is an open-source analytics platform for understanding website and product traffic, campaigns, visitor behavior, conversions, retention and revenue. Reports cover pageviews, visitor metrics, UTM campaigns, real-time activity, funnels, goals, journeys, attribution and revenue. Session replays and click and scroll heatmaps are available on Business and above. Umami says standard analytics uses no cookies, does not track people across websites, and does not collect directly identifying information. Optional features such as distinct IDs, custom properties, revenue tracking, replays and heatmaps can collect additional information when enabled; replays are off by default and mask input fields by default. Customers can choose managed Umami Cloud or host the open-source platform themselves. The free Hobby cloud plan sits alongside Pro at $20 a month and Business at $200 a month. Pro includes one million events monthly and up to 20 websites; Business includes 10 million events monthly, unlimited websites and heatmaps. Cloud event usage includes pageviews and custom events, with excess events billed per event without stopping collection. The platform also provides API access and a read-only MCP server on specified plans or self-hosted versions.