INDICO DataHub 2 vs Permutive

INDICO DataHub 2 combines a data marketplace with a data clean room for organizations seeking to collaborate on data. Its customer engagement use case applies audience data to insights for precision targeting and activation. In the marketplace, organizations can find datasets for analysis or AI and machine-learning training, and monetize their own data assets. The clean room uses Privacy-Enhancing Technology to process encrypted datasets without exposing sensitive information; partners can share and analyze data without software development. INDICO also offers data engineering services to build pipelines from internal and external sources. The product page describes AI integration and pipelines connecting multiple sources, but names no specific third-party integrations or supported operating systems. A free trial is available, with no duration stated. Professional costs $79 a month; Enterprise costs what you agree with the maker; Ultimate has no listed price. The plans list features including priority support, weekly performance analytics, real-time monitoring, and 24/7 premium support. The product is operated by PT Telkomsel Ekosistem Digital in Jakarta, Indonesia.

Permutive combines a data management platform, clean room, curation, and first-party data activation for publishers, advertisers, agencies, and retail media leaders. It ingests first-party data from sites, apps, or CDPs to build a real-time audience graph, with audience segments based on behavioral, contextual, and demographic data. Its clean room supports collaboration with more than 150 publishers without data transfers, PII sharing, or code writing; advertisers can activate through more than 150 publishers and SSPs using one Deal ID. The clean room can run on Google Cloud, Snowflake, Databricks, and Azure. Permutive lists connections to identity and contextual providers, SSPs, CDPs, cloud platforms, ad servers, DSPs, curation marketplaces, and social media. The company says its Edge technology processes data on-device, and that processing for its vertical publisher solution complies with GDPR, CCPA, and other global regulations. It has completed SOC 2 and SOC 3 audits. The company was founded in 2014 and is based in London. Pricing is on request; there is no free plan or trial. Supported platforms are Android, iOS, and web.