Influ2 vs Propensity
Influ2
influ2.com
Propensity
propensity.comSide by side
| Figure | Influ2 | Propensity |
|---|---|---|
| Price from | $416.67/mo | $2,000/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 3 |
| Spec score · Demand Generation Software | 7.9 (#6) | 7.6 (#9) |
| Spec score · Account-Based Marketing Software | 7.8 (#12) | 7.5 (#17) |
| Integrations | The integrations page lists Salesforce, HubSpot, Microsoft Dynamics, Zoho, Marketo, Eloqua, Salesloft, Outreach, Microsoft Teams, Slack, and MCP. | Propensity lists Salesforce and HubSpot CRM integrations and names Google Ads, YouTube, LinkedIn, Facebook, Instagram, Gmail, Slack, Outlook 365, and Salesloft among featured integrations. |
| Intended users | Influ2 describes the platform as serving B2B marketing and sales teams, from mid-market to enterprise. | The site says Propensity is built for B2B growth teams, including ABM, demand generation, media, and sales teams. |
| Product | Influ2 is a contact-level account-based marketing platform for B2B marketing and sales teams. | Propensity describes itself as a contact-level marketing platform for B2B growth teams, supporting ABM, contextual advertising, and geofencing campaigns. |
| Security and compliance | Influ2 states that it is CCPA- and GDPR-compliant, ISO 27001 certified, and SOC 2 Type II attested. | The homepage displays SOC, GDPR, and ISO 27001 badges and says the platform is built for security, privacy, and compliance. |
| Support | Influ2’s help pages direct customers to their Customer Success Manager for implementation and setup assistance. | The Unlimited plan includes premium technical support and technical onboarding support; Strategic includes a dedicated account manager and sales training. |
Plans
Propensity
- Essential$2,000 a month
- Strategic$3,000 a month
- Unlimited$4,000 a month
In their own words
Propensity
Propensity is a contact-level marketing platform for B2B growth teams running account-based marketing, demand generation, media, or sales campaigns. It identifies website visitors, the campaigns that brought them to a site, and their engagement for sales activation. Audiences can be built with industry, role, technology-stack, and behavior filters, alongside contact-level intent data. Propensity says contacts are verified for accuracy, role, and intent before entering a customer CRM. Campaigns span more than 20 channels, including display, social, direct mail, email, and connected TV. Salesforce and HubSpot integrations are listed, as are Google Ads, YouTube, LinkedIn, Facebook, Instagram, Gmail, Slack, Outlook 365, and Salesloft. The API creates and updates audiences programmatically and retrieves engagement data for contacts and accounts. Essential costs $2,000/mo, Strategic $3,000/mo, and Unlimited $4,000/mo. A free intent-data sample returns up to 100 in-market accounts and 100 contacts at those accounts. A free trial is advertised without a stated duration.