Infogram vs Understand
Infogram
infogram.com
Understand
understandhq.comSide by side
| Figure | Infogram | Understand |
|---|---|---|
| Price from | $19/mo | $15/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 8 | 6 |
| Spec score · Data Storytelling Tools | 9.1 (#2) | 8.6 (#3) |
| AI | Infogram says its AI can create visuals, recommend charts, adjust content, and convert images into data. | Understand AI can analyze and summarize stories and find anomalies. |
| API | Infogram advertises a developer API, and Enterprise includes API support. | The pricing page offers an API add-on for creating stories at scale and shows a Python-style understand_sdk example. |
| Founded | 2012 | 2021 |
| Product | Infogram is a platform for creating interactive data visualizations, including infographics, charts, maps, reports, dashboards, slides, and social media graphics. | Understand helps users turn static charts and complex dashboards into data stories for sharing insights and supporting decisions. |
| Rating on G2 | 4.7 out of 5 from 183 reviews. | 4.2 out of 5 from 5 reviews; G2’s listing describes a different Scientific Toolworks code-analysis product named Understand. |
| Sharing | Projects can be shared or embedded on websites, blogs, or presentations without coding, and embedded visuals update when edited. | Stories can be shared publicly, embedded, exported as PDF, or distributed through Slack and email notifications. |
Plans
Infogram
- Pro$19 a month
- Business$67 a month
- Team$149 a month
- BasicFree
- Pro$228 a year
- Business$804 a year
- Team$1,788 a year
- EnterprisePriced on request
Understand
- StarterFree
- More Understand AI$15 a month
- Growth$25 a month
- Advanced connectors$99 a month
- API$199 a month
- Enterprise-readyPriced on request
In their own words
Infogram
Infogram is a web platform for building interactive data visualizations, including infographics, charts, maps, reports, dashboards, slides, and social media graphics. Projects can combine custom tooltips, clickable elements, videos, GIFs, and animations. It lists more than 35 customizable chart types and more than 800 maps, with AI tools for making visuals, suggesting charts, adjusting content, and turning images into data. Projects can be shared or embedded on websites, blogs, and presentations without coding; embedded visuals reflect later edits. Connections include YouTube, SlideShare, Flickr, Giphy, and IFrame, plus data sources such as Google Drive spreadsheets, Dropbox, JSON feeds, and several databases. The Basic plan allows one user and up to 10 projects. Pro costs $19 a month billed annually; Business costs $67 a month billed annually; Team costs $149 a month billed annually. Infogram lists a developer API, WCAG 2.2 Level accessibility, and SOC 2 Type 2 compliance. Its offices are in Riga, Budapest, and San Francisco.
Understand
Understand turns static charts and complex dashboards into data stories for sharing insights and supporting decisions. Each story is built from cards that appear as viewers scroll through it, a format the product calls scrollytelling. Users can import data from files, Google, SQL databases, OLAP cubes, or APIs. Understand AI can analyze and summarize stories and identify anomalies. Stories can be shared publicly or embedded; Growth also supports email and Slack notifications. The service describes scheduled story updates and mobile-friendly viewing. A white-label option lets users embed stories in another product with custom branding and a custom domain. Enterprise-ready options include private cloud or single-tenant deployment, SSO, and access control. The free Starter plan includes one editor, unlimited stories, CSV upload and manual entry, public sharing, and scrollytelling. Growth costs $25.00 per editor per month with annual billing. A 14-day trial is listed, and the terms limit website use to individuals aged 13 or older.