InfoSum Data Clean Room vs Permutive
InfoSum Data Clean Room
infosum.com
Permutive
permutive.comSide by side
| Figure | InfoSum Data Clean Room | Permutive |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | — |
| Plans published | 0 | 0 |
| Spec score · Data Clean Room Software | 7.4 (#8) | 7.2 (#13) |
| Company | InfoSum says it was founded in 2015 and has offices in London, New York, and Hamburg. | Permutive was founded in 2014 by Joe Root and Tim Spratt. |
| Founded | 2015 | 2014 |
| Pricing | The product page directs prospective customers to get in touch and does not state a price. | Permutive does not currently list pricing plans publicly, and pricing information must be obtained from the vendor. |
| Security | InfoSum says its security features are backed by independent audits and regular penetration tests. | Permutive's Data Clean Room keeps data in the customer's cloud environment with no data transfers required, and the company describes the environment as hardened and secure. |
| Support | The support page lists [email protected] and phone numbers +1 877-266-3700 and +44 (0)808 2812768. | The Data Clean Room page displays G2 recognition for Best Support for small businesses. |
| What it does | The Data Clean Room matches and analyzes datasets across organizations without sharing or moving the underlying data. | Permutive unifies data clean room, curation, and first-party data activation for publishers, advertisers, agencies, and retail media leaders. |
In their own words
InfoSum Data Clean Room
InfoSum Data Clean Room matches and analyzes datasets across organizations without transferring the underlying data. Advertisers, publishers, data owners, commerce media businesses, data providers, and media owners can use first-party data for audience insights, identity translation, targeting, planning, activation, and campaign measurement. InfoSum describes its processing as decentralized and cloud agnostic, using non-movement technology and differential privacy. Personal identifiers are salted and hashed, data is encrypted at rest in decentralized Bunkers, and query results are aggregated with differential privacy techniques. Marketers have drag-and-drop tools and simple queries, while dataset owners can set, change, or revoke permissions. Data can be held in an InfoSum Bunker or a Beacon in a customer cloud or warehouse. Listed destinations include S3, sFTP, Google Cloud Storage, Snowflake Beacon Table, Google PAIR, Ads Data Manager, Customer Match, and DataX. The API supports data onboarding for accounts with an API key and appropriate settings and permissions. Pricing is available on request, and users must arrange platform access through InfoSum rather than self-registering.
Permutive
Permutive combines a data management platform, clean room, curation, and first-party data activation for publishers, advertisers, agencies, and retail media leaders. It ingests first-party data from sites, apps, or CDPs to build a real-time audience graph, with audience segments based on behavioral, contextual, and demographic data. Its clean room supports collaboration with more than 150 publishers without data transfers, PII sharing, or code writing; advertisers can activate through more than 150 publishers and SSPs using one Deal ID. The clean room can run on Google Cloud, Snowflake, Databricks, and Azure. Permutive lists connections to identity and contextual providers, SSPs, CDPs, cloud platforms, ad servers, DSPs, curation marketplaces, and social media. The company says its Edge technology processes data on-device, and that processing for its vertical publisher solution complies with GDPR, CCPA, and other global regulations. It has completed SOC 2 and SOC 3 audits. The company was founded in 2014 and is based in London. Pricing is on request; there is no free plan or trial. Supported platforms are Android, iOS, and web.