inkera.io vs PressPilot
inkera.io
inkera.io
PressPilot
presspilot.ioSide by side
| Figure | inkera.io | PressPilot |
|---|---|---|
| Price from | €8.25/mo | €29/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 3 | 8 |
| Spec score · AI Press Release Generators | 8.1 (#7) | 8.8 (#4) |
| AI writing | Claude AI generates press releases in AP style, and the service asks follow-up questions to fill gaps. | Its AI creates journalist-ready releases from a short description in English, French, Spanish or Portuguese; AI drafting costs five credits per release. |
| Tracking | The service offers email open and click tracking, plus a coverage dashboard with Google News search and email alerts. | The dashboard tracks opens, link clicks and replies in real time and supports CSV or PDF reporting. |
| What it does | Inkera helps organisations and businesses write press releases, reach journalists, and track coverage. | PressPilot provides AI-assisted press-release writing, journalist targeting, distribution and engagement tracking for founders, agencies and lean communications teams. |
Plans
PressPilot
- FreeFree
- Startup€29 a month
- Starter€60, paid once
- Team€79 a month
- Pro€179 a month
- Growth€195, paid once
- Scale€340, paid once
- Agency€750, paid once
In their own words
inkera.io
Inkera.io is a web service for organisations and businesses that need to prepare press releases, contact journalists and monitor coverage. Claude AI drafts releases in AP style and asks follow-up questions to fill in missing details; users can also start a release from a URL. Its media database includes contacts covering Estonia, Latvia, Lithuania, Finland and Sweden, with beat filters. Releases can be generated in Estonian, English, Latvian, Lithuanian, Finnish, Swedish and Russian. Email open and click tracking, Google News searches and email alerts feed into a coverage dashboard. The free plan costs €0.00 per free and allows one release a month, with generic contacts and English and Estonian output; it excludes direct journalist emails, tracking, coverage monitoring and social posting. Pro costs €9.99 per month or €99.00 per year. Inkera says it follows GDPR and Estonian data protection law and uses EU-based infrastructure. Users are responsible for reviewing AI-generated releases, whose accuracy Inkera does not guarantee.
PressPilot
PressPilot is a press release platform for writing, distribution and campaign tracking. It is aimed at founders, PR agencies and lean communications teams, and the maker says it works best for teams sending 1 to 10 campaigns a month. Users can search a reported database of 46,701 verified journalist contacts across 78 countries, then filter by beat, outlet type, location or engagement history. AI can generate releases in English, French, Spanish and Portuguese for five credits each. Campaign reports track opens, clicks and replies in real time and can be exported as CSV or PDF. Each account also includes a branded newsroom on the user’s domain, with release archives and media embeds. PressPilot offers web and API access, plus integrations that vary by plan: HubSpot on Growth and Scale, Zapier automation, and webhooks on Growth. The maker says data is stored in the EU and lists GDPR-related features. A free plan includes five credits for new accounts; Startup costs €19 a month, excluding VAT. PressPilot does not guarantee a release will lead to publication.