Insider One vs Listrak
Insider One
insiderone.com
Listrak
listrak.comSide by side
| Figure | Insider One | Listrak |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 0 | 2 |
| Spec score · Personalization Engines | 7.7 (#8) | 7.9 (#6) |
| Spec score · Marketing Automation Software | 7.9 (#55) | 8.2 (#40) |
| Spec score · Customer Journey Orchestration Software | 7.7 (#15) | 7.9 (#11) |
| Spec score · Campaign Management | 7.7 (#12) | 7.9 (#11) |
| Spec score · Customer Engagement Software | 7.7 (#12) | 7.9 (#8) |
| Spec score · Marketing Automation - B2C Software | 7.6 (#14) | 7.7 (#11) |
| Channels | The site lists SMS and RCS, web, site search, email, mobile app, InStory, WhatsApp, push notifications, and conversational CX. | The platform supports email, SMS, MMS, RCS, push notifications, web, and social audiences. |
| CRM integrations | multiple | multiple |
| Customer data | Its customer data platform creates unified customer profiles and activates customer data across channels in real time. | Listrak unifies customer data and identities into profiles used for segmentation and cross-channel activation. |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Headquarters | Singapore | Listrak lists its headquarters at 100 West Millport Road, Lititz, Pennsylvania 17543. |
| Integrations | The Integration Hub lists 100+ integrations across categories including ads, analytics, attribution, CDPs, chat, CRM, ecommerce, email, and marketing automation. | Listrak lists Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, loyalty, CRM, CDP, review, and payment integrations. |
| Lead scoring | Yes | Yes |
| Product | Insider One describes itself as an AI-powered customer engagement platform for marketing and customer engagement teams. | Listrak is a cross-channel marketing platform purpose-built for retailers and ecommerce brands. |
| Security | Insider One's Trust Center says its SOC 2 Type II report is available upon request and its ISO/IEC 27001:2022 certification covers its SaaS infrastructure, operations, and product development lifecycle. | The security policy states that platform and API communications use HTTPS with TLS 1.2 and data at rest is encrypted with AES-256. |
| Support | The homepage links to an Insider One Help Center and offers visitors a way to request a demo. | Listrak lists 24/7 technical support by phone, weekday live chat, and business hours of Monday through Friday, 8:30 a.m. to 8:30 p.m. Eastern Time. |
Plans
In their own words
Insider One
Insider One is an AI-powered customer engagement platform for marketing and customer engagement teams. Its customer data platform connects information, builds unified profiles in real time and activates personalized experiences across customer touchpoints. The product supports email automation, lead scoring, lead capture forms, customer journeys and experimentation. Its personalization responds to customer needs and predicts intent, while journey orchestration coordinates interactions across channels. Listed channels include web, app, email, web push, SMS and RCS, WhatsApp, InStory, conversational CX and site search. Agent One is described as a system that decides, acts, learns and improves engagement outcomes. The Integration Hub lists more than 100 integrations across advertising, analytics, attribution, CDPs, chat, CRM, ecommerce, email and marketing automation; custom integrations can be built using Insider One APIs. Platforms listed are Android, iOS, web and API. The company presents the product for marketers across industries including retail, financial services, travel, beauty, automotive and telecommunications. Pricing is on request.
Listrak
Listrak is a web-based cross-channel marketing platform for retailers and ecommerce brands. It combines customer data and identity resolution into a single customer view for targeting and real-time activation across email, SMS/MMS/RCS, push notifications, web, and social audiences. Journey automation covers welcome, activation, cart and browse abandonment, loyalty, post-purchase, replenishment, product alerts, transactional messages, and custom events. Listrak Intelligence provides AI-powered product and content recommendations, predictive segmentation, send-time optimization, dynamic content, and coupon management. Experience Builder supports personalized popups, real-time targeting, landing pages, preference centers, and experimentation. Reporting includes campaign engagement, conversions, deliverability, revenue impact, contact profiles, and split tests. Integrations include Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, CRMs, CDPs, loyalty, reviews, and payment providers. Developer tools include REST APIs, JavaScript integrations, and webhooks. Security features include TLS 1.2, AES-256 encryption at rest, SAML single sign-on, mandatory two-factor authentication, and account lockout. Pricing is on request.