Insider One vs Userpilot
Insider One
insiderone.comUserpilot
userpilot.comSide by side
| Figure | Insider One | Userpilot |
|---|---|---|
| Price from | — | $299/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 0 | 3 |
| Spec score · Mobile Marketing Automation Software | 7.8 (#12) | 7.9 (#10) |
| Spec score · Customer Engagement Software | 7.7 (#12) | 7.9 (#9) |
| Audience | The company presents the platform for marketing and customer engagement teams and lists retail, financial services, travel, beauty, automotive, and telecommunications among its industries. | Userpilot says it serves product, UX, and customer success teams at SaaS startups and Fortune 500 enterprises. |
| Founded | 2012 | 2019 |
| Headquarters | Singapore | Austin, Texas, United States |
| Integrations | The Integration Hub lists 100+ integrations across categories including ads, analytics, attribution, CDPs, chat, CRM, ecommerce, email, and marketing automation. | Userpilot lists HubSpot, Salesforce, Segment, Google Tag Manager, Zendesk, Google Analytics, Intercom, Amplitude, Mixpanel, Heap, webhooks, and HTTP APIs as integrations. |
| Product | Insider One describes itself as an AI-powered customer engagement platform for marketing and customer engagement teams. | Userpilot is a product growth platform for non-technical teams to create in-app experiences, understand user behaviour, and act on it without writing code. |
| Security | Insider One's Trust Center says its SOC 2 Type II report is available upon request and its ISO/IEC 27001:2022 certification covers its SaaS infrastructure, operations, and product development lifecycle. | Userpilot states that it has SOC 2 Type II certification and supports GDPR and HIPAA compliance. |
| Support | The homepage links to an Insider One Help Center and offers visitors a way to request a demo. | The pricing comparison lists email support and live chat, with phone support shown as an enterprise service. |
Plans
In their own words
Insider One
Insider One is an AI-powered customer engagement platform for marketing and customer engagement teams. Its customer data platform connects information, builds unified profiles in real time and activates personalized experiences across customer touchpoints. The product supports email automation, lead scoring, lead capture forms, customer journeys and experimentation. Its personalization responds to customer needs and predicts intent, while journey orchestration coordinates interactions across channels. Listed channels include web, app, email, web push, SMS and RCS, WhatsApp, InStory, conversational CX and site search. Agent One is described as a system that decides, acts, learns and improves engagement outcomes. The Integration Hub lists more than 100 integrations across advertising, analytics, attribution, CDPs, chat, CRM, ecommerce, email and marketing automation; custom integrations can be built using Insider One APIs. Platforms listed are Android, iOS, web and API. The company presents the product for marketers across industries including retail, financial services, travel, beauty, automotive and telecommunications. Pricing is on request.
Userpilot
Userpilot is a product growth platform for non-technical teams to create in-app experiences, understand user behavior, and take action without writing code. Its no-code tools include product tours, checklists, tooltips, and modals. Teams can analyze funnels, feature adoption, and cohorts without SQL, and trigger NPS, CES, CSAT, or custom surveys based on user behavior. Session replay shows clicks and scrolls, with filters by segment or funnel step. AI Agent Lia can answer product-data questions, analyze feedback, and build guides from prompts. Web installation is available through JavaScript, Segment, or Google Tag Manager; the Mobile SDK supports native iOS and Android engagement and several cross-platform frameworks. Integrations include HubSpot, Salesforce, Zendesk, Google Analytics, Intercom, Amplitude, Mixpanel, Heap, webhooks, and HTTP APIs. Userpilot lists SOC 2 Type II certification and support for GDPR and HIPAA compliance. There is no free plan. Starter costs $299 a month; Growth costs $849 a month, and a 14-day trial is listed.