Instacart AI Assistant vs Wizard
Instacart AI Assistant
instacart.comWizard
wizard.comSide by side
| Figure | Instacart AI Assistant | Wizard |
|---|---|---|
| Price from | $8.25/mo | Free |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| Plans published | 2 | 1 |
| Spec score · AI Shopping Assistants | 8.4 (#3) | 7.1 (#25) |
| Founded | 2012 | A Wizard press coverage page describes the company’s earlier conversational commerce startup as founded in 2021. |
Plans
Instacart AI Assistant
- Annual plan$99 a year
- Monthly plan$9.99 a month
In their own words
Instacart AI Assistant
Instacart AI Assistant, called Clementine, is a conversational grocery feature for meal planning, recipe discovery and basket building. It can suggest meals around tastes, dietary preferences and cooking time, then provide recipes whose ingredients can be added to a cart. Shoppers may upload a photo of a shopping list or recipe, browse store deals and Flyers items, and receive restocking suggestions based on previous orders. The assistant can reflect household preferences and uses Instacart’s grocery intelligence to understand live store inventory. When a preferred product is unavailable, it can show alternatives; the cart is not finalized without explicit action. Clementine is available to most U.S. and Canadian customers through the app and website, though not everyone has access. Conversations started on Claude, ChatGPT, Gemini or Google Search AI Mode can continue on Instacart. Pricing lists a free plan, paid access from $9.99/mo and a 14-day trial.