Wizard

Spec sheet

Support

Wizard directs users to [email protected] for questions about its terms or service.Read 9 Oct 2026 · wizard.com

Founded

A Wizard press coverage page describes the company’s earlier conversational commerce startup as founded in 2021.Read 9 Oct 2026 · wizard.com

Company

Wizard is an AI-powered commerce company founded by Marc Lore and Melissa Bridgeford and backed by NEA and Accel.Read 9 Oct 2026 · wizard.com

Checkout

Wizard combines product search, evaluation, and checkout in one interface.Read 9 Oct 2026 · wizard.com

Eligibility

Wizard’s terms say people under 18 are not authorized to use the service.Read 9 Oct 2026 · wizard.com

More retailer integrations

Wizard says it is launching native checkout integrations with additional major retailers and describes a planned universal cart for participating retailers.Read 9 Oct 2026 · wizard.com

Payment handling

Wizard says payments are processed by third-party payment processors and it does not directly collect or store payment card information entered through its services.Read 9 Oct 2026 · wizard.com

Privacy practices

Wizard’s privacy notice says it may collect account, device, usage, and search information and may use cookies and pixel tags.Read 9 Oct 2026 · wizard.com

Product discovery

Wizard interprets conversational shopping queries and analyzes product attributes, customer reviews, and editorial sources using a proprietary ranking system.Read 9 Oct 2026 · wizard.com

Recommendations

Wizard provides five recommendations per query with detailed insights and review analyses.Read 9 Oct 2026 · wizard.com

Retail integration

Best Buy was Wizard’s first native checkout integration, enabling purchases without leaving Wizard.Read 9 Oct 2026 · wizard.com

Shopping agent

Wizard is an AI shopping agent that searches websites, customer reviews, trusted editorial, and social content to recommend products.Read 9 Oct 2026 · wizard.com

Web app

Wizard’s shopping agent is available through its web app, which presents Speedy and Smart shopping modes.Read 9 Oct 2026 · app.wizard.com

Plans and prices

Every Wizard plan and price →

Where Specifiction places it

• AI Shopping Assistants#25 of 257.1