Instantly vs Smartlead
Instantly
instantly.ai
Smartlead
smartlead.aiSide by side
| Figure | Instantly | Smartlead |
|---|---|---|
| Price from | $47/mo | $39/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 17 | 4 |
| Spec score · Bdr Tools | 9.1 (#2) | 7.7 (#23) |
| Spec score · Cold Email Software | 9.1 (#3) | 7.7 (#28) |
| Spec score · Sales Acceleration Software | 9.1 (#3) | 7.6 (#23) |
| Spec score · Email Outreach Software | 9.0 (#4) | 7.6 (#28) |
| Spec score · Outreach Automation | 8.9 (#3) | 7.6 (#20) |
| Spec score · Inside Sales Software | 9.0 (#4) | 7.7 (#22) |
| Spec score · Email Tracking Software | 9.1 (#6) | 7.6 (#34) |
| Spec score · Email Scheduling Software | 9.1 (#5) | 7.6 (#28) |
| Spec score · Ai E Mail Tool | 9.0 (#4) | 7.5 (#18) |
| API | API v2 supports programmatic management of email accounts, campaigns, leads, lists, and sub-workspaces. | Smartlead advertises 170 MCP actions across campaigns, leads, analytics and inbox, and directs users to obtain an API key in Settings. |
| Headquarters | Sheridan, Wyoming, United States | Sydney, Australia |
| Product | Instantly describes itself as a sales platform combining cold email automation with a built-in B2B lead database. | Smartlead describes itself as cold email outreach software for scaling business outreach. |
| Support | The Growth outreach plan includes chat support, while Scale lists premium live support. | The SmartServers Pro add-on lists 24/7 priority support. |
| Unified inbox | Unibox consolidates replies from sending accounts and supports AI reply labels. | The Master Inbox consolidates campaign replies and supports reply categorization, notes, follow-ups, assignment, archiving and forwarding. |
Plans
Instantly
- Free trialFree
- Growth$47 a month
- Growth (Credits)$47 a month
- Growth Credits$47 a month
- Growth (Outreach)$47 a month
- Starter$94 a month
- Hypergrowth$97 a month
- Hypergrowth (Outreach)$97 a month
- Supersonic (Credits)$97 a month
- Hyper Credits$197 a month
Smartlead
- Base$39 a month
- Pro$94 a month
- Unlimited Smart$174 a month
- Unlimited Prime$379 a month
In their own words
Instantly
Instantly combines cold email automation with a built-in B2B lead database for sales outreach. Its outreach tools support automated sequences, unlimited sending accounts, warmup on paid plans, mailbox rotation, reply detection, and multichannel outreach. SuperSearch provides access to a database of 450M+ B2B leads, with filters and email enrichment. Instantly Copilot can find leads, generate campaigns and sequences, summarize analytics, and run recurring tasks. The integration marketplace includes HubSpot, Slack, Zapier, RB2B, BetterContact, and Replit. Growth (Outreach) costs $47 a month, billed monthly, and includes unlimited email accounts and warmup, 1,000 uploaded contacts, and 5,000 emails monthly. Its 14-day trial requires no credit card and allows up to two connected email accounts, 250 uploaded leads, and 1,000 campaign emails. Platforms listed include Android, iOS, web, and API. Instantly names agencies, freelancers, enterprise customers, founders, and sales and marketing teams among its use cases.