Instapage vs Picreel
Instapage
instapage.com
Picreel
picreel.comSide by side
| Figure | Instapage | Picreel |
|---|---|---|
| Price from | $79/mo | $39.99/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 6 |
| Spec score · Lead Capture Software | 8.0 (#26) | 8.6 (#8) |
| Spec score · Lead Generation Software | 8.1 (#20) | 8.6 (#11) |
| Founded | 2012 | 2013 |
| Integrations | Instapage connects with more than 120 advertising, CRM, email, ecommerce, marketing automation, and sales applications. | The integration catalog lists Mailchimp, ActiveCampaign, Zapier, webhooks, WordPress, Shopify, Salesforce, HubSpot, Marketo, Google Analytics and many other services. |
| Personalization | Dynamic text replacement personalizes copy using search intent, demographics, firmographics, and campaign variables passed through URL parameters. | Custom visitor attributes such as name or email can be inserted into overlay content before display. |
Plans
Instapage
- Create$99 a month
- Optimize$199 a month
- Create$948 a year
- Optimize$1,908 a year
- ConvertPriced on request
Picreel
- FreeFree
- FreeFree
- Business$39.99 a month
- Business$39.99 a month
- Enterprise$69.99 a month
- Enterprise$839.88 a year
In their own words
Picreel
Picreel is website popup software for lead capture, sales, conversion optimization, and visitor engagement. Its formats include exit popups, overlays, on-site messages, nanobars, surveys, and lead forms. Campaigns can respond to exit intent, scrolling, time on page, or visitor behavior, and can target particular pages or visitors. AI tools assist with popup design, customization, and editing, and can summarize popup reports. A/B testing and reporting provide real-time campaign performance data. Integrations listed include Mailchimp, Salesforce, HubSpot, Shopify, WordPress, Zapier, webhooks, and Google Analytics. The maker describes installation as copying and pasting code, without HTML or CSS. The free plan costs nothing, billed forever, and allows up to 5,000 pageviews monthly. Business costs $39.99 a month, billed $479.88 billed annually, for 200000 pageviews per month and 5 domains. Enterprise is listed at $69.99 a year, billed $839.88 billed annually, with unlimited pageviews and domains. A 15-day free trial is also offered.